Social Ads

Social Ads

social media in business

The importance of social media in business

The importance of social media in business changes as people change the way they interact, consume and entertain themselves on a daily basis. Having a good positioning in the networks can be key for your brand to achieve many benefits. According to a recent research, only in the last two years Instagram registered an increase of 230% of users on the platform and the numbers continue to rise steadily. Facebook currently has 2.9 billion users, YouTube 2.5 billion, Instagram with 2 billion and one of the phenomenon networks that has the highest growth in recent months is TikTok, with 1 ... Read more

Ignacio Moulia

•

4 min de lectura

increase in sales

Ecommerce

E-commerce: Increase in Sales with Ads

Advertising is one of the most effective tools for driving ecommerce sales. By leveraging ads, you can reach potential customers and showcase your products in a way that will entice them to purchase from you. In this blog, we’ll discuss how to use ads to increase in sales for your ecommerce and improve your ROI. Choose the Right Platforms The first step to increase in sales for your ecommerce with ads is to choose the right platforms for advertising. Depending on where your target audience spends their time online, you should look into different social media platforms like Facebook, Instagram, ... Read more

Ignacio Moulia

•

3 min de lectura

boost your sales

Ecommerce

6 tips to boost your sales during the holiday season

The holiday season is a crucial time for businesses. With customers spending more during this time of year, it’s important to make sure that your business is prepared to take advantage of the increased demand. Here are a few tips on how you can boost your sales during the holiday season. 1. Plan Ahead The first step is to start planning early. You should begin thinking about your holiday marketing strategy at least two months in advance. This will give you enough time to develop and execute a plan that will reach your target audience. Additionally, you should make sure ... Read more

Ignacio Moulia

•

3 min de lectura

tiktok overtakes google

SEO

TikTok overtakes Google with Gen Z

If you’ve been on the internet at all in the past year, you’ve undoubtedly heard of TikTok. The short-form video app has taken the world by storm, especially among younger users. In fact, a recent study showed that Gen Z prefers to use TikTok over Google. This is a huge shift in the search landscape, and it has major implications for businesses trying to reach this key demographic. So, what’s behind this trend? And what does it mean for businesses? Let’s take a closer look. The reasons behind the trend There are a few reasons why TikTok overtakes Google. The ... Read more

Ignacio Moulia

•

3 min de lectura

Ecommerce

7 types of content for ecommerce

The constant evolution of digital media has changed the way people consume content, including those that promote a product or service. Currently, a significant part of the population is more exposed to the content spread through social networks, email, blogs, among others, so if we want to attract potential customers to our ecommerce 🛒, it is essential to generate content for these channels. This is why it is so important to have an efficient content strategy for ecommerce, but what does this mean? It means that we have to plan, create and spread content according to variables such as: marketing ... Read more

Ignacio Moulia

•

6 min de lectura

WebsiteEcommerceSEO

SEO Day: what are the new trends?

The 8th edition of SEO Day took place on June 22 and left a lot of valuable information for all of us who are dedicated to digital marketing, in general, and SEO positioning, in particular. Therefore, from Broobe we will review the most relevant topics discussed this year. How to improve a website’s SEO Barry Schwartz, search expert and CEO of the digital marketing agency RustyBrick, opened the event and focused his talk on tools to improve the SEO positioning of a website (Google Analytics, Search Console, Adobe Analytics). At the same time, he gave a lot of importance to ... Read more

Ignacio Moulia

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5 min de lectura