•
3min of read time
Email marketing is a highly effective way to promote and sell products in ecommerce businesses. It allows businesses to reach out to a large audience, connect with potential customers, and build brand loyalty. In this blog post, we’ll give you 5 effective tips on email marketing to boost your sales in your ecommerce business and how to maximize your email marketing efforts. 5 tips on email marketing 1. Personalization Personalization is key to effective email marketing. According to a survey by Epsilon, emails with personalized subject lines are opened 29% more and have a higher click-through rate. Personalization can be ... Read more
•
4min of read time
The use of chatbot in marketing is becoming more and more popular. There are many benefits to using a chatbot, including increased customer engagement, improved customer service, and higher sales conversions. If you’re looking for ways to increase your sales and build better relationships with customers, then integrating a chatbot into your business tactics could be the right solution for you. What is a Chatbot? A chatbot is an AI-powered tool that can interact with your customers and provides them with automated responses to their questions or requests. It’s designed to simulate real conversations between humans and computers. This type ... Read more
•
4min of read time
AI chatbots have experienced an unprecedented boom in recent years. More and more companies are using AI to improve their efficiency and provide better customer service. When it comes to AI chatbots, we may all think of ChatGPT, a natural language processing neural network that broke all the molds. AI chatbots and the limits of artificial intelligence ChatGPT is an AI chatbot tool that allows companies to interact with customers more effectively, among other things. It works by analyzing natural language and generating real-time responses based on user input. This means that users can ask questions or solve problems more ... Read more
•
4min of read time
The importance of social media in business changes as people change the way they interact, consume and entertain themselves on a daily basis. Having a good positioning in the networks can be key for your brand to achieve many benefits. According to a recent research, only in the last two years Instagram registered an increase of 230% of users on the platform and the numbers continue to rise steadily. Facebook currently has 2.9 billion users, YouTube 2.5 billion, Instagram with 2 billion and one of the phenomenon networks that has the highest growth in recent months is TikTok, with 1 ... Read more
•
4min of read time
In the digital era, online store commerce (or e-commerce) has become a fundamental tool for any company that wants to reach a wider audience and increase their sales. However, for an e-commerce to be successful, it is important to have certain characteristics and functionalities that ensure customer satisfaction and efficiency in the buying process. 10 essential features that an e-commerce must have We have solutions In summary, if your e-commerce meets these characteristics, it will be in a good position to compete in the market and provide a satisfactory shopping experience to its customers. And remember that e-commerce is an ... Read more
•
3min of read time
Migrate to Google Analytics 4 can be a complicated task, especially when dealing with large datasets. If done incorrectly, it can even result in the loss of important data or corruption of information. With the introduction of the new version of Google Analytics 4 (GA4), many companies must migrate their data from the previous version, Universal Analytics, if they do not want to lose all their information. In this article, we will discuss how to migrate to Google Analytics 4 without “breaking anything.” Before migrating to Google Analytics 4, the first step is to back up the existing data. This ... Read more
•
4min of read time
In today’s digital age, it is essential for businesses to have a strong online presence. One of the most effective ways to achieve this is by using Google My Business. Let’s find out the benefits of local SEO. Google My Business is a free tool that helps businesses manage their online presence across Google, including Search and Maps. In this article, we will discuss the importance of Google My Business and why you should have your information updated. We will also touch on the significance of local SEO and how it can benefit your business. Google My Business: What is it ... Read more
•
6min of read time
There are new features of Google Analytics 4 which makes it an incredibly powerful tool for tracking website traffic and user behavior. Last year, Google released a major update to the platform that includes new features and capabilities. In this blog post, we’ll take a look at the new features of Google Analytics 4 (GA4) and the differences with its predecessor, Universal Analytics (also known as Google Analytics 3 or GA3). The new features of Google Analytics 4 Google Analytics 4 offers several features that were not available in GA3, such as: About GA4 events One of the most important ... Read more
•
3min of read time
Video has become an integral part of online marketing, with the majority of internet users now consuming video content regularly. Therefore, it is essential to have a SEO for video strategy to boost your sales. Here are some tips on how to implement a video SEO strategy to increase your online visibility and sales. Research keywords and create video content based on them Keyword research is crucial when it comes to SEO. It helps to identify the words or phrases that your target audience is searching for online. You can use tools such as Google Keyword Planner to find relevant ... Read more
•
4min of read time
Google Analytics is an incredibly powerful tool for tracking website traffic and user behavior. Last year Google released a major update to the platform that includes new features and capabilities. In this blog post, we’ll explore the differences between Google Analytics 4 (GA4) and its predecessor, Google Analytics 3 (GA3), to help CMOs understand why they should be making the switch. What’s New in GA4? Google Analytics 4 offers several features that weren’t available in GA3, such as enhanced data collection capabilities, more detailed reporting options, and integrated machine learning algorithms. It also provides real-time insights into user behavior, so ... Read more
•
3min of read time
With over one billion monthly active users and users spending an average of 28 minutes a day on Instagram, it’s no surprise that Instagram has become one of the most popular social media platforms. It is also an effective way for businesses to advertise their products and services. But with multiple options for ads, such as reels, posts or stories, how do you know which one will be most effective for your business? Let’s take a look at each option to help you decide which strategy for advertising is right for you. Best strategy for advertising on Instagram? The most ... Read more
•
5min of read time
In an industry traditionally dominated by men, the success stories of three female business leaders offer a refreshing counterpoint. Let’s take a look at these three inspiring successful women stories: Melanie Perkins (Canva’s founder), Whitney Wolf Herd (Bumble’s founder), Julia Hartz (Eventbrite’s founder), Melina Gates and Christiane Silva Pinto. Canva: graphic design at your fingertips Melanie Perkins developed her love for design and technology at a young age and went on to study design and marketing at university. Now she is protagonist in these successful women stories. In 2007, Perkins co-founded Fusion Books, an online platform for creating school yearbooks. ... Read more
•
7min of read time
By this time you probably know that Search Engine Optimization (SEO) is an essential aspect of online marketing for businesses. It helps your website rank higher in search engine results, attracting more organic traffic and ultimately increasing your chances of growing your business. To take full advantage of SEO, CMOs should understand how it works and the most effective strategies to use and learning this tips for SEO Content Writing is the way to start. What Is SEO? Search engine optimization is a set of strategies that work together to improve website visibility on search engines such as Google, Bing, ... Read more
•
4min of read time
Growth hacking is the process of experimenting with different strategies to identify and quickly unlock growth opportunities. It involves a combination of marketing, engineering, analytics, and product development to explore new ideas and maximize the potential of existing ones. If you want to learn more about the difference between Growth Hacking Strategies and Performance Marketing, click here. As a result, it has become an essential tool for businesses looking to grow their customer base and expand their reach. Let’s take a closer look at how growth hacking can help your business reach its goals. Growth Hacking Strategies We have solutions ... Read more
•
3min of read time