Industry
Beauty / Aesthetics
Period
2018
–
2022
Services provided
SEO | Reporting
VICHY Mag, VICHY’s digital magazine on skincare and wellness, needed to improve its SEO positioning in key Latin American markets.
Starting point
VICHY Mag lacked a content optimization strategy and had poor search engine visibility in Mexico, Argentina, Colombia, Chile, Central America, and Uruguay. Additionally, it wasn’t producing content tailored to the specific characteristics of each region, which limited its ability to connect with audiences in these markets.
Strategy
We designed and executed an SEO plan focused on the main LATAM markets. Through ongoing performance monitoring and a targeted content positioning strategy, we improved both the site’s organic and overall metrics. Since the objective spanned several countries in the region, we developed tailored strategies for each one, aligned with local products and cultural nuances.
Additionally, we created dozens of country-specific content pieces, aimed at VICHY Mag’s audience and focused on skincare-related topics.
Metrics
In less than 2 years, we achieved:
A 50% increase in the average number of orders in 2024
A 24.29% increase in the average user session duration on the website
A 27.78% decrease in the website’s bounce rate
Results
The number of sessions increased and the bounce rate decreased, confirming that the SEO content strategy successfully attracted new audiences and effectively connected with the target audience. Additionally, the average visit duration went up, showing that the content not only drove traffic to the site but also proved to be useful and engaging for users.