Industry
E-commerce
Period
2024
–
Present
Services provided
SEO | SEM | Reporting | Design | Consultancy | Consulting
Casa Natalia approached us with the goal of improving its search engine visibility and developing an effective brand design strategy that resonates with its target audience.
Starting point
With over 30 years of experience in the industry, Casa Natalia had no online presence or search engine optimization before working with Broobe. There was also no search marketing strategy or performance tracking in place.
We complement product optimization with the production of content for your blog within the website.
Leandro Padula
Team Marketing
Strategy
Measurements
Analysis tools such as Clarity, Google Analytics 4, Matomo and Search console were configured.
Optimization
We carried out a comprehensive optimization of the products in stock on the online store, leveraging the data gathered through these tools.
SEO / SEM
We launched SEO and SEM campaigns to boost the store’s visibility in search engines. Additionally, we complemented the product optimization with blog content creation, aiming to expand reach and provide customers with valuable insights into the craftsmanship behind leather goods.
Metrics
Thanks to ongoing site optimizations and Paid Search strategies, organic search traffic grew by 29%, while paid traffic increased by 53.8%.
Traffic channels vs. previous period
overall performance vs. previous year
Click
341
38.1%
Prints
62.897
103.5%
Results
The implementation of Paid Search (SEM) campaigns and website optimization (SEO) led to a significant increase in orders, with an average of 35 orders per month during the first half of 2024 and 77 orders per month in the second half of the same year.