Industry
Pharmaceutical
Period
2019
–
Present
Services provided
Web Development | Social Media | UX/UI Design | End-to-End Management
We developed the website and social media presence of the Argentine Chamber of Medicinal Specialties from the ground up, structuring content and creating landing pages to turn the platform into a key resource for professionals and the general public.
Starting point
When CAEME first reached out to us, they didn’t have an active website or social media presence. Their main goal was to build brand awareness and positioning. At BROOBE, we applied Inbound Marketing strategies focused on branding and visibility, achieving strong results in a short period of time. We executed targeted actions aimed at expanding both reach and community growth on social media.
Strategy
We implemented a content strategy along with SEO and SEM positioning for both social media and the website, aiming to carry out a comprehensive communication plan aligned with the Chamber’s core pillars and focus areas across all its digital communication channels.
Content
We design and manage content that reflects CAEME’s goals, with both variety and quality. From interviews, infographics, and web articles to social media graphics, reels, animated videos, and live streams, every piece is crafted to educate and connect with the audience.
SEO / SEM
We implemented SEO strategies for both the website and social media platforms, and also designed advertising campaigns that boosted CAEME’s visibility, reaching key audiences within the healthcare sector.
Metrics
Since the beginning of the collaboration between Broobe and CAEME, there has been steady growth in both the number of users reached and website visits, with a notable peak during 2020 and 2021, driven by the high-interest health-related content produced during those years.
Metrics over the years
CAEME’s social media community currently reaches over 30,000 users interested in health, technology, and the latest developments in the pharmaceutical industry.
Results
Today, CAEME’s community has grown significantly, attracting new users every month who see the Chamber as a trusted voice on health-related topics.
Over the past year, the website achieved:
+ 36 M visits
78.8% of those visits came from new users
547 K views on the most visited piece of web content
This growth has been driven by the campaigns developed throughout the year, which have helped position key health topics, increase visibility, and encourage active community engagement.