When offering content to users there are several aspects to consider: What information do they need? What kind of content we are able to produce? How them can access it? The user experience when talking about content marketing is as important as the quality of what is offered and can be the difference between a customer loyalty or lose it for good. That is why we must have it present throughout the development and implementation of the strategy and know how adapt it to each particular audience. Content marketing is a technique by which you offer to users content and information that ... Read more
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