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Leverage the Potential of your ERP in your Digital Marketing Strategy

5min of read time

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how to write a KPI report

Content MarketingEcommerce

How to write a KPI report?

In the marketing industry, having information on the performance of our actions is vital. Why? Because it allows us to make informed decisions while being able to measure which of our strategies work best. Attracting traffic and generating conversions is very important, but understanding where our users come from, how they interact with our website and what motivated them to make a purchase (among many other things) is fundamental to think about sustainable and efficient marketing strategies. At BROOBE we would like to give you an insight of the things you should know about Marketing Reporting: Marketing Reporting: what is ... Read more

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5min of read time

omnichannel marketing

EcommerceWebsite

Omnichannel vs Multichannel: which suits your business?

If we were to take its name as a reference, we could say that Omnichannel Marketing is any action to promote a product or service that is replicated in different communication channels. However, we will find out that it is much more than that. Omnichannel: what is it? It is no longer news that every digital marketing action today is aimed at our users, and omnichannel marketing is no exception. We could confidently say that omnichannel marketing puts users at the center while managing communication with them in a comprehensive way through multiple channels (both online and offline). Today, users ... Read more

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5min of read time

content seo

Content MarketingSEO

Content SEO: the importance of digital content freshness

There are a lot of factors that determine the positioning of our site in search engines. In fact, there are about 200 of them, so it is difficult to focus on all of them at the same time. That is why it is crucial to be aware of what is new in the digital world. We must know not only what the trends are, but also which of them are working best, so that we can adapt our strategies. And if we talk about trends, nowadays something we should definitely pay attention to is the content’s freshness. What is “Fresh ... Read more

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4min of read time

britney_spears_hold_me_closer_social_media

Britney Spears’ comeback and social media marketing in music business

Social media keeps revolutionizing the way companies communicate with their target audience, and the music industry is no exception. Over the last decade, we have witnessed how as new trends in social media management emerge, new ways of promoting music tracks, albums, concerts, and more are being adopted. More and more artists around the world are recognizing that social media marketing is an essential ally in their marketing strategies. In this regard, let’s take a closer look at some of the most recent cases. 😉 Social media marketing tactics in the launch of Britney Spears and Elton John A sample ... Read more

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6min of read time

copywriter ux writer

Content MarketingUX/UI

Copywriter and UX writer… are they the same?

Absolutely not. While we might consider that copywriters and UX writers do the same thing, actually, their primary goals are far more different than we would think. They both write, yes, but to achieve different things. “Content is king” The article “Content is king” was written by Bill Gates in 1996. And although more than twenty-five years have passed, the phrase is still very much relevant (perhaps even more so than when it was originally said). However, Gates was not referring to content as we understand it today. He was actually referring to the sale of information. Keep in mind ... Read more

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7min of read time

ux design

WebsiteEcommerceUX/UI

UX: when putting your user first is a good idea

Today it seems like a given that, when thinking about a product or service, we should put the user at the center, but… did you know that this was not always the case? One of the processes that most motivated this was the development of UX design. That is, the user experience. What is the purpose of UX design? We could also have titled this section “What is not the purpose of UX design?” as it is such a complete and necessary practice, which will give us endless benefits. However, today we will focus on the fundamental ones. (Interested in ... Read more

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6min of read time

ux design ecommerce

WebsiteEcommerceUX/UI

How UX design makes a difference in ecommerce

You may have heard “UX design” more than once and not given it much thought, but trust us: if you run an ecommerce business, it’s something you should definitely consider. Here we’ll explain why. What is UX design? UX is an acronym for User Experience. We may say that UX design focuses on what the user perceives before, during and after consumption. And why is it so important? Because it allows us to think about the design of a service or product from the perspective of the end user and not from the perspective of those who are developing it. ... Read more

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5min of read time

online sales

SEM

Increase your online sales with advertising

All businesses with an online presence are looking for the same thing: to reach the largest audience at the lowest cost. And today that is possible. But… What is the best platform to do it? There is no right answer. It all depends on what your objectives are, who your audience is, what you want to communicate, among other things. Here we will show you the benefits of the most important platforms. Why choose an SEM strategy for your business? Before thinking about an SEM strategy, we must understand what it is. SEM stands for Search Engine Marketing and, although ... Read more

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3min of read time

SEOEcommerceSEM

Why invest in a digital marketing agency?

Digital marketing is no longer just a way to advertise. It’s basically the best way to do it. During the pandemic, this trend was further reinforced. That is why at BROOBE we want to tell you why you should invest in a digital marketing strategy and discover all the possibilities it will offer you. The benefits of investing in a digital strategy You may be asking yourself “why should I spend money on marketing if I can achieve results without paying?”. Let me tell you something: you’d be right, but only partially. It’s true that great things can be achieved ... Read more

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5min of read time

WebsiteEcommerceSEO

SEO Day: what are the new trends?

The 8th edition of SEO Day took place on June 22 and left a lot of valuable information for all of us who are dedicated to digital marketing, in general, and SEO positioning, in particular. Therefore, from Broobe we will review the most relevant topics discussed this year. How to improve a website’s SEO Barry Schwartz, search expert and CEO of the digital marketing agency RustyBrick, opened the event and focused his talk on tools to improve the SEO positioning of a website (Google Analytics, Search Console, Adobe Analytics). At the same time, he gave a lot of importance to ... Read more

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5min of read time

digital marketing

WebsiteEcommerce

4 keys to a successful digital marketing strategy

It is no longer news that digital marketing offers countless benefits. Even so, you have to know what to do and, above all, how to do it. With so much information going around it is possible to get dizzy, so in Broobe we decided to make your life easier and give you 4 keys to achieve a digital marketing strategy according to your needs. Before we begin, let us make a small clarification. It is very likely that you will find a lot of information on how to develop a digital strategy and most of it is probably ok. In ... Read more

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6min of read time

online sales

UX/UIEcommerce

Hot Sale: increase your online sales

Hot Sale, Black Friday or Cyber Monday… What’s the first thing that comes to mind when we hear these words? For sure we all think of incredible discounts. However, we can understand these online sales events in another way: as opportunities. It’s clear that these events are very convenient for the public. Not only because of the low prices, but also because it’s possible to find a huge variety of products in just one place. For example, if it wasn’t for these events, it would be practically impossible to find a pair of shoes, a washing machine and a plane ... Read more

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6min of read time

WebsiteContent Marketing

How to increase your website traffic

  There are plenty of alternatives to attract visitors to our website. Each site has it’s own public so we will have to use different options until we find the one who suits us the most. In this article, 5 items that will help you: 1. Content The web content is crucial. If we don’t publish interesting things, users wiil not visit our website. And if we don’t update our web content,  web searches won’t notice  us. 2. SEO Google is the main source of traffic from all the web pages around the world. Making our web rank higher in Google ... Read more

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2min of read time

EcommerceWebsite

7 functions of Google Analytics you might not know

  While most regular users of Google Analytics are probably stuck in the reports of “audience” and “acquisition”, there are many other features that tend to go unnoticed. There are tools and functions that could completely transform the way you manage your digital presence. Today we bring you a list of those that you may not be so familiar. #1 Plotting Individual Rows One of the most recognizable elements of Google Analytics are probably the graphics displayed at the top of almost all reports. There is a fairly simple and useful feature called “Plot Rows” If you mark at least one ... Read more

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6min of read time

Why include Instagram in the social media strategy?

  The goal of any good social media strategy is to position the brand among the target audience, make it known, reliable, link it up with users and provide quality content. To achieve these objectives, companies should have a presence wherever their customers are. Below is a brief overview of some statistics and myths of Instagram and why it is necessary to take into account: Why Instagram? This social network was consolidated as one of the fastest growing major platforms. Currently has 500 million active users per month, of which more than 300 million use it daily. That is why Instagram ... Read more

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3min of read time

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