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Leverage the Potential of your ERP in your Digital Marketing Strategy

3min of read time

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reverse imagen search

Business Intelligence

Reverse Imagen Search: the Way We Search for Things in the Internet is Changing

For years, we’ve been searching for information on the internet by typing words into a search engine. But that’s all changing as Google unveils new ways to search, such as Google Lens, Reverse Imagen Search and voice search. Here’s an overview of these innovative features and what they mean for CMOs. Google Lens, Reverse Imagen Search, and Voice Search are three of the most innovative and useful tools offered by Google. They have revolutionized the way we search and gather information on the internet. Google Lens Google Lens uses artificial intelligence (AI) technology to provide more accurate results when searching ... Read more

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3min of read time

increase in sales

Ecommerce

E-commerce: Increase in Sales with Ads

Advertising is one of the most effective tools for driving ecommerce sales. By leveraging ads, you can reach potential customers and showcase your products in a way that will entice them to purchase from you. In this blog, we’ll discuss how to use ads to increase in sales for your ecommerce and improve your ROI. Choose the Right Platforms The first step to increase in sales for your ecommerce with ads is to choose the right platforms for advertising. Depending on where your target audience spends their time online, you should look into different social media platforms like Facebook, Instagram, ... Read more

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3min of read time

Auditoria SEO

SEMSEO

Benefits of an SEO Audit

For CMOs trying to keep up with digital marketing trends, the concept of an SEO audit can be a difficult one to grasp. What is an SEO audit? Why should you make one annually? And what are the benefits of doing so? Let’s take a closer look at these questions and see how you can use a professional SEO audit to improve your online presence and performance.  What is an SEO Audit?  An SEO audit is a comprehensive analysis of your website’s content and its visibility online. Not long ago, it was an experienced professional who looked at the various ... Read more

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3min of read time

seo schema

SEO

How SEO Schema Can Improve Your marketing Strategy

In order to stand out in a crowded online market, you need to make sure that your website is easily understood by search engines. That’s where schema markup comes in. Schema markup is a system of tags and labels that helps search engine crawlers better understand the content on a web page, which can help improve your website’s ranking in search engine results pages (SERPs). Let’s take a closer look at what schema markup is, why it’s important for SEO, and how you can use it to improve your SEO strategy. What Is Schema Markup? Schema markup is code written ... Read more

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4min of read time

Content Marketing

The Power of Story Branding in Marketing

In today’s ever-connected world, it’s no longer enough to simply tell your customers about your product or service. To capture their attention and inspire real engagement, you need to tell a story about your brand. That’s where story branding comes in. Story branding is the process of using stories and narrative elements to engage with customers and create an emotional connection between them and your business. It’s also a powerful tool for boosting sales and helping you stand out from the competition. Let’s take a closer look at how brand storytelling can help you reach new heights of success in ... Read more

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4min of read time

SEMEcommerce

What is Marketing Growth and How Can It Benefit Your Business?

El growth marketing (o growth hacking) se está convirtiendo rápidamente en un término muy extendido en el mundo del marketing digital. Aunque existe desde hace algunos años, muchos directores de marketing (CMO) aún no están familiarizados con la forma de utilizarlo en su beneficio. En esta entrada del blog, vamos a discutir qué es el growth marketing y por qué los CMOs deberían considerar su uso como parte fundamental de sus estrategias de marketing digital. ¿Qué es el Growth Marketing? El growth marketing se centra en estrategias rápidas a través de diferentes canales de marketing con el fin de identificar ... Read more

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5min of read time

Business IntelligenceSEO

5 Digital Marketing Trends for 2023

As we look to the digital marketing trends, it’s important to understand which ones will shape the industry in the next few years. From artificial intelligence (AI) and augmented reality (AR) to voice search and influencer marketing, the landscape of digital marketing is ever-evolving. In this blog post, we’ll examine 5 digital marketing trends for 2023 that CMOs need to be aware of as they plan their 2023 strategies. 1) AI & Automation  Artificial Intelligence (AI) and automation have already become one of the most important digital marketing trends, but these technologies will become even more prominent in 2023. AI ... Read more

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5min of read time

Ecommerce

Common UX problems with ecommerce and how to avoid them

User experience (UX) is more important than ever for ecommerce businesses. A bad UX can make or break your business, costing you valuable customers and sales. In this blog post, we’ll be discussing the most common UX problems with ecommerce and how you can avoid them. User experience By definition, user experience (UX) refers to how a person feels when interacting with a website, app, or product. Creating a positive UX is essential for any business that wants to increase conversion rates and build a loyal customer base. After all, customers are more likely to purchase from and continue doing ... Read more

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5min of read time

boost your sales

Ecommerce

6 tips to boost your sales during the holiday season

The holiday season is a crucial time for businesses. With customers spending more during this time of year, it’s important to make sure that your business is prepared to take advantage of the increased demand. Here are a few tips on how you can boost your sales during the holiday season. 1. Plan Ahead The first step is to start planning early. You should begin thinking about your holiday marketing strategy at least two months in advance. This will give you enough time to develop and execute a plan that will reach your target audience. Additionally, you should make sure ... Read more

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3min of read time

SEOEcommerceSEM

FIFA World Cup Vs Your Marketing Strategy

If you’re a marketing professional, you’re probably always looking for ways to score goals and win games. And what better way to do that than by taking a page out of the playbook of one of the world’s most popular sporting events? That’s right, we’re talking about the FIFA World Cup.  Just as each team has its own strengths and weaknesses, so too does each marketing campaign. So, how can you ensure that your marketing strategy is top-notch? By applying some lessons from the FIFA World Cup, of course! Crucial lessons in Marketing The FIFA World Cup and marketing are ... Read more

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4min of read time

tiktok overtakes google

SEO

TikTok overtakes Google with Gen Z

If you’ve been on the internet at all in the past year, you’ve undoubtedly heard of TikTok. The short-form video app has taken the world by storm, especially among younger users. In fact, a recent study showed that Gen Z prefers to use TikTok over Google. This is a huge shift in the search landscape, and it has major implications for businesses trying to reach this key demographic. So, what’s behind this trend? And what does it mean for businesses? Let’s take a closer look. The reasons behind the trend There are a few reasons why TikTok overtakes Google. The ... Read more

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3min of read time

trends in artificial intelligence

Business Intelligence

Top 5 trends in artificial intelligence you need to know

As we move further into the 21st century, artificial intelligence (AI) is becoming more and more prevalent in our lives. From the voice-activated assistants in our homes to the increasingly sophisticated chatbots we interact with online, AI is slowly but surely becoming a part of our everyday lives. As AI continues to evolve, it’s important for businesses to stay on top of the latest trends in artificial intelligence so they can adapt and incorporate AI into their marketing strategies. Five top trends in artificial intelligence that you need to know about: 1. Increased Personalization One of the most significant trends ... Read more

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3min of read time

Ecommerce

7 types of content for ecommerce

The constant evolution of digital media has changed the way people consume content, including those that promote a product or service. Currently, a significant part of the population is more exposed to the content spread through social networks, email, blogs, among others, so if we want to attract potential customers to our ecommerce 🛒, it is essential to generate content for these channels. This is why it is so important to have an efficient content strategy for ecommerce, but what does this mean? It means that we have to plan, create and spread content according to variables such as: marketing ... Read more

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6min of read time

web traffic by site

WebsiteSEMSEO

Web Traffic by site fallout

Over the past few weeks, you may have noticed a dip in web traffic by site. While this dip may be concerning, there’s no need to panic just yet. In this blog post, we’ll take a look at some of the possible reasons behind the dip and what you can do to mitigate the effects. Organic Search in Web Traffic A website is only as good as the traffic it generates. In the past, businesses have been able to rely on organic search results and web directories to bring visitors to their site. However, with the recent changes in Google’s ... Read more

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4min of read time

business intelligence in marketing

Business Intelligence

Business Intelligence in marketing

Business intelligence in marketing is a term that is often thrown around in business circles, but what is it exactly? And more importantly, how can it benefit your ecommerce website? In short, business intelligence is the process of turning data into insights that help you make better decisions. By making use of BI, you can gain a competitive edge, improve customer satisfaction, and boost your bottom line. What are the advantages of business intelligence in marketing? There are many ways in which business intelligence can benefit your ecommerce website and at BROOBE we would love to give you an overview. ... Read more

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5min of read time

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