For CMOs trying to keep up with digital marketing trends, the concept of an SEO audit can be a difficult one to grasp. What is an SEO audit? Why should you make one annually? And what are the benefits of doing so? Let’s take a closer look at these questions and see how you can use a professional SEO audit to improve your online presence and performance. 

What is an SEO Audit? 

An SEO audit is a comprehensive analysis of your website’s content and its visibility online. Not long ago, it was an experienced professional who looked at the various elements on your website including titles, descriptions, keywords, backlinks, and meta tags to determine if they are optimized correctly. Nowadays there are several applications that can do that job for you in a matter of seconds such as SEMrush, Screaming Frog or Woorank. 

Why Should You Make One Annually? 

The internet landscape is constantly changing, which means that tactics which used to work well may no longer be effective. Performing an annual SEO audit helps you stay on top of changes in the industry and identify new opportunities for improvement or optimization. Additionally, making sure that all elements of your website are up-to-date and optimized for visibility will help you stay ahead of the competition in terms of organic search rankings. 

Benefits of an SEO Audit 

There are numerous benefits associated with performing regular SEO audits on your website. 

First, it helps you understand how people are finding your site—and what type of content or keywords they are using when searching for it—so that you can optimize your content accordingly. 

Second, it allows you to detect any potential technical issues such as broken links or errors which could prevent search engines from properly crawling and indexing pages on your site. 

Finally, it improves user experience by ensuring that visitors have easy access to all relevant information quickly and efficiently. 

Maximize your online presence

An SEO audit is a powerful tool for CMOs looking to maximize their online presence while keeping abreast of industry changes. It helps ensure that all elements necessary for successful organic search results—including titles, descriptions, keywords, backlinks, and meta tags—are optimized correctly in order to drive more traffic to their websites. 

Furthermore, performing regular audits enables them to quickly identify any potential technical issues or errors which may hinder their visibility online as well as providing valuable insights into user behavior so they can focus their efforts accordingly. Ultimately, investing in an annual SEO audit will provide long-term benefits for a company’s web presence through improved organic rankings and increased user engagement.

We have solutions

If you have questions about how to do an SEO audit and do not know where to start, contact us. At BROOBE we have a team of specialists who will help you to boost your website.