For years, we’ve been searching for information on the internet by typing words into a search engine. But that’s all changing as Google unveils new ways to search, such as Google Lens, Reverse Imagen Search and voice search. Here’s an overview of these innovative features and what they mean for CMOs.

Google Lens, Reverse Imagen Search, and Voice Search are three of the most innovative and useful tools offered by Google. They have revolutionized the way we search and gather information on the internet.

Google Lens

Google Lens uses artificial intelligence (AI) technology to provide more accurate results when searching for something online. It works by using your device’s camera to recognize text, objects or images. This allows users to take a photo of something and get results related to it without having to type in any words into a search engine. For example, if you take a photo of a particular flower, Google Lens can tell you what kind of flower it is and even show reviews from people who have purchased it before.

Reverse Imagen Search

Reverse imagen search lets users find information about an object or image by uploading an image instead of entering keywords into a search engine. This is especially useful for marketers who often use images and graphics in their campaigns. With reverse image search, they can easily see if those images are being used elsewhere or not—allowing them to protect their brand’s integrity in the process.

Voice Search

Voice search allows users to speak their queries into their devices instead of typing them out manually. This feature is incredibly helpful for CMOs because it makes it easier for customers to find products or services quickly without having to type out long sentences or paragraphs into a search engine. Voice searches also provide more accurate results since they are based on natural language processing (NLP). As such, users can expect better answers from voice searches than from traditional keyword-based searches.

The way we search on the internet is changing

Google’s new features are revolutionizing the way we search for things on the internet. These features make it easier and faster for customers to find what they need without having to type out long sentences or paragraphs into a search engine. 

For CMOs, this means that they can focus more on delivering quality content that meets customer needs rather than worrying about SEO tactics like keyword stuffing or link building techniques that may no longer be relevant in today’s digital landscape. The future of searching looks brighter than ever with Google!

(If you want to learn more about how you can improve your content, you might find this article interesting).

We have solutions

Google Lens, Reverse Imagen Search, and Voice Search are powerful tools that have changed the way we search and gather information. Whether you’re looking for information about a real-world object or searching the internet using your voice, these tools make it easier and more convenient than ever before.

If you want to learn more about how to boost your business with these powerful tools, get in touch with our experts and we will help you develop the best strategies.