Te mostramos 5 tendências de marketing digital para 2023 que os CMOs precisam considerar ao planejar suas estratégias para o ano.
De inteligência artificial (IA) e realidade aumentada (AR) a pesquisa por voz e marketing de influenciadores, o cenário do marketing digital está em constante evolução.
1) Inteligencia artificial e automação
A Inteligência Artificial (IA) e a automação já se tornaram uma força importante no marketing digital, mas essas tecnologias se tornarão ainda mais proeminentes em 2023. A IA pode ser usada para tudo, desde a criação de conteúdo até o atendimento ao cliente, tornando-se uma ferramenta inestimável para qualquer negócio. buscando agilizar suas operações e aumentar a eficiência.
(Ferramentas de automação também podem ser usadas para automatizar tarefas mais simples, como agendar postagens de mídia social ou responder a consultas de clientes, economizando tempo.)
O uso de IA e aprendizado de máquina são ferramentas poderosas quando usadas corretamente em campanhas de marketing digital. Essas tecnologias podem ajudar a otimizar a experiência do cliente analisando dados comportamentais, como cliques e compras no site, e usando esses dados para fazer previsões sobre que tipo de conteúdo eles estariam interessados em ver na próxima vez que visitarem seu site. sua página nas redes sociais.
2) Otimização da buscas por voz
À medida que mais pessoas recorrem à pesquisa por voz para encontrar informações de maneira rápida e fácil, é importante que os profissionais de marketing garantam que seu conteúdo seja otimizado. Isso significa otimizar seu site com frases e palavras-chave de linguagem neutra, para que quando alguém falar em seu dispositivo procurando informações sobre um produto ou serviço que você oferece, seu site apareça nos resultados.
Isso também significa criar conteúdo que responda às perguntas que os clientes podem fazer por meio de pesquisa por voz, como “Quais são as melhores barracas de camping?” ou “Como faço para consertar um cano com vazamento?” Responder a esses tipos de perguntas pode ajudar sua marca a se destacar dos concorrentes que não são otimizados para pesquisa por voz.
3) Marketing de influencers
Esta é provavelmente uma das tendências de marketing digital que você já conhece. Nos últimos anos, o marketing de influenciadores tornou-se cada vez mais popular e eficaz. Os influenciadores podem ajudar a aumentar o reconhecimento da marca promovendo produtos ou serviços em plataformas de mídia social como Instagram, YouTube, TikTok e Snapchat.
Eles construíram relacionamentos com seus seguidores, que os confiam como fontes confiáveis de informações sobre determinados tópicos ou produtos, tornando-os parceiros ideais para marcas que buscam expandir seu alcance e influência. Na hora de selecionar um influenciador, é importante levar em consideração fatores como o alcance do público-alvo, o índice de participação e a credibilidade dentro de determinado setor ou nicho de mercado.
4) Realidade aumentada (AR) e realidade virtual (VR)
A realidade aumentada (AR) e a realidade virtual (VR) já existem há alguns anos, mas estão apenas começando a ser usadas em campanhas de marketing digital. sair de casa.
Usando essas tecnologias em campanhas de marketing digital, as marcas podem criar experiências únicas para os clientes que farão com que eles se lembrem de sua marca muito tempo após o término da visita.
5) Conteúdo Audiovisual
O conteúdo de vídeo tornou-se cada vez mais popular nos últimos anos e essa tendência deve continuar em 2023 e além. As pessoas adoram assistir a vídeos porque são envolventes e fáceis de consumir, o que os torna uma ótima maneira de chamar a atenção e construir relacionamentos com clientes em potencial.
Os profissionais de marketing devem se concentrar na criação de conteúdo de vídeo de alta qualidade que agregue valor e aprimore a experiência do usuário para os espectadores. Além disso, plataformas como o YouTube oferecem grandes oportunidades para as empresas alcançarem grandes públicos com anúncios direcionados e vídeos patrocinados.
Nós temos soluções
É claro que as tendências do marketing digital devem evoluir junto com os avanços tecnológicos se as empresas quiserem se manter competitivas no mercado atual. De otimização de pesquisa por voz e parcerias com influenciadores a experiências de realidade virtual e automação de IA, há muitas oportunidades empolgantes para os CMOs que procuram atender melhor seus clientes com táticas de ponta na Web. nos próximos anos.
Com esses insights em mente, os CMOs devem se sentir munidos de novos conhecimentos sobre como otimizar melhor suas estratégias rumo a 2023. Para obter mais informações sobre como otimizar suas campanhas de marketing digital, entre em contato com nossos especialistas. Podemos aconselhá-lo sobre tendências de marketing digital e muito mais.
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