Google Analytics is an incredibly powerful tool for tracking website traffic and user behavior. Last year Google released a major update to the platform that includes new features and capabilities. 

In this blog post, we’ll explore the differences between Google Analytics 4 (GA4) and its predecessor, Google Analytics 3 (GA3), to help CMOs understand why they should be making the switch.

What’s New in GA4?

Google Analytics 4 offers several features that weren’t available in GA3, such as enhanced data collection capabilities, more detailed reporting options, and integrated machine learning algorithms. It also provides real-time insights into user behavior, so you can make decisions quickly and accurately. Additionally, GA4 makes it easier to track events across different channels—something that was previously difficult or impossible with GA3. 

One of the biggest changes is the use of “events” rather than “page views” to track user actions on websites and apps. With events, you can track any type of activity users take on your website or app—not just pageviews—which gives you much richer insight into how people are engaging with your content or products. You can also track custom parameters such as product-specific information or customer type for even greater insights into user behavior. 

The Benefits of Switching from GA3 to GA4 

Google Analytics 3 offers robust analytics capabilities but lacks some important features and flexibility when compared to GA4. By making the switch from GA3 to GA4, CMOs will gain access to more powerful analytics tools and insights that will help them better understand their customers. 

This improved understanding can lead to increased conversions through more effective marketing strategies based on data-driven insights into customer behavior. Additionally, switching from GA3 to GA4 will ensure compliance with GDPR and other privacy regulations by providing additional layers of security for customer data collection and usage. 

Furthemore, Google will be taking GA3 out of the market in July 2023, so it’s a good time to switch from one to another. This will give you some advantage by the time GA4 becomes the official version.

GA4: Privacy and Data Collection

Google Analytics 4 is a major upgrade from its predecessor in terms of features and capabilities. By making the switch from GA3 to GA4, CMOs can gain access to powerful analytics tools that provide valuable insight into customer behavior which can be used for more effective marketing strategies that prioritize customer needs over all else. 

Additionally, upgrading will ensure compliance with GDPR and other privacy regulations by providing additional layers of security for data collection and usage. All in all, making the switch from Google Analytics 3 to 4 is definitely worth considering if you want access to more powerful analytics tools and greater control over your data privacy policies.

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If you want to learn more about the new features of Google Analytics 4 get in touch with our experts and book a call. We can help you take your business to the next level!