TikTok: La red social del momento

Ya sea por un baile de TikTok o por una receta fácil, lo cierto es que todos recordamos al menos un video que vimos allí. Y es que esta red social cada vez gana más espacio es nuestro día a día, pero ¿Por qué? Aquí te contamos.

¿Qué es TikTok?

TikTok, es una aplicación de videos cortos muy popular entre los Millennials, pero que está conquistando fans de todas las edades. Esta app permite generar videos cortos, de 3 a 15 segundos, y videos mas largos de 30 a 60 segundos. Además de estos videos, la aplicación ofrece al usuario la posibilidad de hacer doblajes, desafíos o duetos con audios de personajes famosos. También cuenta con una herramienta de corte de vídeos que logra un resultado final aún más interesante y divertido.

¿Por qué es un fenómeno mundial?

La plataforma explotó en 2019 y ganó aún más fuerzas en 2020. Actualmente cuenta con más de 800 millones de usuarios activos y más de 2.000 millones de descargas acumuladas. Los contenidos virales de TikTok han llegado también a otras redes sociales como Facebook, Instagram o Twitter. 

Actualmente la app está presente en 141 países y fue traducida para 39 idiomas.

Pero… ¿Qué tiene de diferente esta red social?

Interface – Uno de los diferenciales de TikTok es su interface amigable y dinámica: En la opción explorar podes encontrar los principales hashtags y desafíos del momento. Además, no solo te muestra videos de tus amigos o seguidos, también te ofrece videos de acuerdo con tu perfil de preferencias y gustos trazados por su algoritmo.

Compartir contenido – La plataforma permite compartir contenido de manera muy sencilla en otras apps como, Whatsapp, Facebook o Instagram, haciendo que los contenidos de TikTok ganen más poder de viralización en otras redes sociales. 

Desafíos – Una de las novedades más importantes de TikTok fueron los challenges. Con una alta aceptación del público, los desafíos llegan fácilmente a 50 millones de participaciones aproximadamente. Algunos de los desafíos más populares lograron tener una marca de más de 10.000 millones de participantes. 

Efectos – Esta app también se destaca por sus efectos y herramientas de edición de vídeo, dejando tus vídeos más divertidos y creativos

Música – La influencia de TikTok llega hasta las playlists mundiales. Muchas canciones se volvieron virales y grandes éxitos gracias a la plataforma, como fue el caso de  “Dance Monkey – Toned and I”  , “Say So  – Doja Cat” y “Lalala – y2k y bbno$” Seguramente habrás escuchado en algún momento alguna de estas canciones.

¡TikTok llegó con muchas innovaciones y tiene todo para quedarse!

¿Ya conocías la plataforma y las funciones disponibles?

Tenemos soluciones

En BROOBE tenemos un equipo especializado listo para llevar tu negocio de manera efectiva y estratégica al mundo digital. Para conocer las razones y beneficios de una estrategia en las de redes sociales les recomendamos también la lectura “La importancia de las redes sociales en los negocios (broobe.com)

Thais Caroline
Experta en e-commerce. Ayudo a las empresas a maximizar ganancias mediante estrategias de marketing efectivas.

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