Las redes sociales son un nuevo canal de negocios para las empresas, pero para mejorar los resultados en las redes es necesario ¡Estrategia!
No es ninguna novedad que tener presencia en las redes sociales es fundamental para cualquier negocio que desea actualizarse y obtener todos los beneficios de estas plataformas.
Además de presencia, es clave enfocar los esfuerzos en generar contenido creativo, informativo, promocional, educacional y de valor. Y así poner en práctica una estrategia de contenido efectiva para tu negocio.
Hoy vamos a ayudarte a explorar distintos formatos de contenidos para conectar con el público objetivo de tu negocio en las redes sociales. Pero, ante todo.. ¡Estrategia!
Tener objetivos definidos y armar una estrategia para lograrlos es fundamental. En BROOBE, esta es la parte esencial de nuestra metodología de trabajo. Con base en las metas del cliente y previo a un análisis minucioso, elaboramos diferentes estrategias, con las cuales tenemos mayor certeza de qué contenidos serán clave producir para lograr los objetivos estipulados en las redes sociales.
¿Tu contenido es relevante en redes sociales?
Cualquier cuenta en RRSS puede publicar imágenes lindas, pero lo que diferencia los resultados obtenidos es la relevancia y valor que aporta tu contenido a tu público objetivo. Esto da la posibilidad de que tu marca no sea una marca más en un océano de contenidos como lo es las redes sociales.
Una manera de lograr tener contenido relevante es apostar al contenido de valor. Un ejemplo de esto, sería una cuenta dedicada a vender macetas, que además de promocionar sus productos y mostrar a la gente cómo usarlos, también haga publicaciones en redes sobre tips para cuidar plantas de sombra. Si bien no se vincula directamente con el producto, sí se vincula con los intereses de su público objetivo.
Así mismo, los contenidos educacionales, informativos, creativos y con llamadas para la acción, proporcionan un aumento de la relevancia de la marca y también una conexión con su comunidad.
¿Cuál formato de contenido debo elegir?
Es importante no explorar solamente un tipo de formato en la estrategia. En BROOBE con base en nuestro análisis previo, hacemos una estrategia de contenido y sugerimos los formatos que comprenden un mayor alcance y relación con los objetivos de cada cliente. Hoy presentamos algunos de los formatos que son tendencia y que pueden potenciar tu estrategia digital en redes sociales.
Contenido de imágenes
Infografías: Son contenidos que informan y entretienen. Generalmente aumentan la retención de la audiencia cuando presentan datos concretos relevantes e interesantes.
Contenido de video
Son tendencias que puntúan muy bien en las métricas, tienen mayor alcance por su facilidad para humanizar el contenido y aproximar tu marca a tu comunidad.
Gifs y animaciones atrapan la atención desde el segundo 0. También suelen obtener mayores retenciones e interacciones que el contenido estático. Es muy importante aportar creatividad, dinamismo y también relevancia. Aquí te compartimos un ejemplo de una animación que realizamos para un post sobre el Día de San Valentín en nuestro Instagram.
Transmisiones en vivo: Los vivos que abordan algún tema relevante para tu negocio pueden generar muchos beneficios. Hacer un Facebook Live o Instagram Live con invitados también puede ser una buena idea. Recuerda que el tema de conversación tiene que tener sentido y ser de alto interés para el público de sus redes sociales. Recomendamos la lectura de Tendencia: Lives en las redes sociales (broobe.com) para más recomendaciones.
Video tutoriales y Backstage: Compartir algún proceso interno y mostrar otra perspectiva más humana de tu negocio, puede traer muchos beneficios para tu marca. Además de humanizar y generar empatía, es una manera de reforzar los diferenciales de tu negocio.
Reels y Stories: Son herramientas potentes que permiten obtener visibilidad de una manera más descontracturada. Según Facebook for Business 39% de los usuarios Comentan que sintieron más interés por alguna marca o producto después verlo por instagram stories o en los reels (Te dejamos nuestra nota sobre Reels de Instagram: ¿Cómo aplicarlo a tu negocio?).
Video respuesta para dudas frecuentes: Además de escuchar su audiencia, es una buena manera de tener presencia y lograr comprender mejor el comportamiento del cliente, disipar sus dudas, conocer sus opiniones y posibles sugerencias.
Contenido interactivo
Proponer un diálogo directo con sus seguidores puede generar muchos beneficios además de identificar posibles problemas. Dinámicas de interacción como cajas de pregunta, son muy buenas para potenciar una estrategia de contenido. Dar voz a los consumidores es una manera de lograr empatía y mejorar el vínculo con la marca. Compartir testimonios, casos de éxito, pueden ser una excelente manera para alcanzar estos objetivos.
Contenido coparticipativo
Consiste en incentivar y reconducir al público a que genere contenidos junto a la marca para aumentar el potencial de resonancia de la misma. El denominado “User generated content”. Pero ¿cómo podemos implementar esto? Una forma sería localizar las fotografías y videos realizados por los usuarios sobre nuestro producto, y darles visibilidad compartiéndolos con las comunidades de nuestras redes sociales.
Con un análisis profundo, una definición de objetivos, una estrategia integral, un continuo seguimiento de las métricas, mucha creatividad, dedicación e innovación en los formatos de contenidos es posible garantizar resultados increíbles para tu negocio.
BROOBE es una agencia de marketing digital que cuenta con un equipo especializado listo para llevar tu negocio de manera efectiva y estratégica al mundo digital. Para conocer las razones y beneficios de una estrategia de redes sociales les recomendamos también la lectura “La importancia de las redes sociales en los negocios (broobe.com)”
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