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El objetivo de toda buena estrategia de social media es posicionar la marca entre el público objetivo, hacerla conocida, confiable, establecer un vínculo con los usuarios y ofrecerles contenido de calidad. Para poder cumplir estos objetivos las empresas deben tener presencia donde sea que sus clientes estén.A continuación un breve repaso sobre algunas estadísticas y mitos de Instagram y por qué es necesario tenerla en cuenta:
¿Por qué Instagram?
Las empresas ven una gran oportunidad de promocionar sus productos a través de Instagram, ya que no solo hay un gran mercado, sino que hay una audiencia interesada a la que podes llegar sin invertir tanto de tu presupuesto.
¿Sólo para algunas empresas?
Uno de los grandes mitos sobre Instagram es que este sólo sirve para marcas muy populares, o cuyos productos son agradables a la vista. ¡Esto es falso!
Si bien las industrias relacionadas a la decoración, moda y gastronómicos han sabido aprovechar al máximo esta plataforma, esto no implica que otras industrias no puedan sacar provecho y generar contenido de calidad para los usuarios. Independientemente del tamaño de la empresa -o su actividad- todos pueden beneficiarse con Instagram.
Si lo que se comercializa es un producto, es importante mostrarlo de la manera más agradable, original e incluso divertida que se pueda. Pero si lo que se ofrece es un servicio, entonces lo mejor es mostrar el detrás de escena: cómo trabajan los empleados, si se realizó alguna celebración o cómo es el perfil de la empresa.
Más estadísticas
- Hay mil millones de usuarios activos mensuales en Instagram.
- Instagram sea la segunda red social con más interacciones, despues de facebook.
- Los usuarios de Facebook pasan un promedio de 58 minutos por día en la plataforma, y los usuarios de instagram 57 minutos
- 500 millones de cuentas de Instagram utilizan Instagram Stories todos los días
- El 71% de las empresas de EE.UU. afirman que usan Instagram para sus negocios
- Más del 80% de las empresas consideran las interacciones en Instagram como la métrica más importante.
- El 83% de los usuarios de Instagram dicen que descubren nuevos productos y servicios en Instagram
En Resumen
Si bien no es necesario incluir todas las redes sociales en nuestra estrategia, las empresas deben estar donde predomine su público objetivo. Instagram es sin duda una red social a tener en cuenta, por su alto número de usuarios mensuales y el tiempo promedio que pasan en la app por día, es importante recordar que cuanto más tiempo pasan las personas en la aplicación, más anuncios ven y más oportunidades tienen de conocer tu marca.
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