Puede que hayas escuchado “diseño UX” más de una vez y no le hayas dado demasiada importancia, pero créenos: si tienes un ecommerce, es algo que definitivamente debes considerar. Aquí te explicaremos por qué.
¿Qué es el diseño UX?
UX es un acrónimo para User Experience, es decir, la experiencia del usuario. Podríamos decir que el diseño UX se centra en lo que percibe el usuario antes, durante y después de consumir.
¿Y por qué es tan importante? Porque nos permitirá pensar el diseño de un servicio o producto desde la perspectiva del usuario final y no desde quiénes lo estamos desarrollando. Siempre se pensó primero en el producto y luego en sus potenciales consumidores. Esta nueva visión precisamente invierte esa lógica.
Una pequeña aclaración: no debemos confundir diseño UX con UI. Mientras que el primero se refiere a la experiencia integral del usuario (es decir, qué tan fácil le resulta navegar por nuestro sitio o ejecutar alguna acción dentro del mismo), el segundo remite en exclusiva a cómo nuestro usuario percibe visualmente nuestra página o aplicación.
Si quieres profundizar más en sus diferencias, esta nota te resultará muy útil.
¿Cuáles son los beneficios del diseño UX?
Como ya venimos viendo, los beneficios del diseño UX son muchísimos y, en consecuencia, contar con un equipo de diseñadores especializados también lo será. Veamos algunas de las cosas importantes que nos podrán resolver:
- Reducir costos de nuestros productos o servicios
Sí, aunque nos suene a slogan, está estudiado que la inversión apropiada en el momento de diseño reduce los costos a futuro. Robert Pressman, en su libro “Software Engineering: A Practitioner’s Approach”, explica que por cada dólar invertido durante la etapa de diseño, se gastarían 10 dólares en el mismo problema durante la etapa de desarrollo y 100 dólares si el problema debe resolverse después de lanzado el producto.
- Generar un mejor vínculo con nuestros usuarios
Pensar primero en nuestros usuarios hará que se sientan escuchados y valorados, y en consecuencia, fortalecer el vínculo empresa-cliente. Pero no sólo eso: también nos permitirá adecuar lo que ofrecemos a sus necesidades concretas. Por eso, es importante testear y hacer partícipes a nuestros usuarios de todo el proceso. Debemos lograr que se sientan importantes porque, en definitiva, lo son.
- Despertar confianza en nuestro producto o servicio
Hoy no basta con tener un gran producto. La experiencia tiene mucho peso en los usuarios a la hora de elegir y consumir sostenidamente un producto o servicio. Una buena experiencia muestra a los clientes que nos preocupamos por ellos, lo que genera confianza en nuestra marca.
Incrementa tu ROI
“¿Qué posible relación puede haber entre el diseño UX y el ROI?”, te preguntarás. Todo tiene que ver con todo.
Hoy en día en diseño contamos con muchas herramientas cuantitativas. Una de las principales es la usabilidad, es decir, qué tan fácil resulta el uso de una aplicación o producto interactivo. Este concepto fue pensado por Jakob Nielsen hace más de veinte años y si sospechas que es importante, déjanos decirte dos cosas: primero, estás en lo cierto y, segundo, debes leer esto.
Nielsen divide la usabilidad en 10 principios (también conocidos como Principios Heurísticos). ¿Por qué es esto algo novedoso? Porque siempre se pensó en el diseño desde un punto de vista cualitativo, es decir, sin posibilidad objetiva de medición. La división de la experiencia del usuario en estos 10 principios nos permite asignarles valores específicos y, en consecuencia, medir qué tan rentable resultan nuestras decisiones.
Y, conociendo la rentabilidad de nuestras acciones, podremos medir fácilmente nuestro retorno de inversión.
Aplica el diseño UX en tu ecommerce
En Broobe decidimos darte 5 consejos fundamentales para mejorar la experiencia de tus usuarios:
1. Mantente simple
Un sitio ordenado y minimalista será mucho más intuitivo y agradable para tus usuarios. Procura que la información sea accesible y visual. Tu ecommerce es tu tienda y cuanto más ordenada esté, mejor será la experiencia para tus usuarios.
2. Proceso de compra rápido
Es importante que el proceso de compra sea fácil, rápido y confiable. Un usuario que se siente cómodo a la hora de comprar es un usuario que posiblemente regrese. Una buena opción podría ser habilitar la opción de compra sin registro.
3. Más imagen, menos texto
El contenido visual es crucial para una buena experiencia en una tienda online. Usa imágenes y videos de calidad que muestren los detalles y terminaciones de tus productos. En cuanto a las descripciones, procura que sean concisas y específicas (es importante que tus usuarios no deban recurrir a otros sitios para obtener la información sobre el producto). El texto acompaña, pero la imagen debe ser protagonista.
4. Guía a tu usuario
Permítele a tu usuario recorrer tu sitio de manera sencilla. Guíalo, pero no te excedas. Es importante que nuestros usuarios sientan libertad y autonomía para moverse y que, al mismo tiempo, encuentren lo que buscan.
5. Mantén tu sitio actualizado
Pocas cosas demuestran mayor interés por tus usuarios que mantener tu sitio actualizado (en cuanto a precio, stock, novedades, temporadas). Un usuario que recorre todo el camino de compra y se encuentra con que el producto no está disponible, es un usuario que no nos tendrá más confianza.
Tenemos soluciones
Ya descubriste la importancia que tiene el diseño UX para tu ecommerce: una mejor usabilidad hará que tus usuarios estén satisfechos y eso se trasladará a tus ventas. ¿Necesitas asesoramiento para llevar tu sitio web a otro nivel? Contacta a nuestro equipo de expertos y te ayudaremos a lograrlo.
Howdy! Do you know if they make any plugins to help with SEO?
I’m trying to get my website to rank for some targeted keywords but I’m
not seeing very good results. If you know of any please share.
Many thanks! I saw similar blog here: Eco wool
These rankings are primarily based on a specific set of criteria, the Linpack benchmark, which involves running a supercomputer through a number of dense linear equations and measuring its response times.
Good write-up. I definitely love this website. Thanks!
I quite like reading through a post that will make people think. Also, many thanks for allowing me to comment.
Your style is unique compared to other people I’ve read stuff from. Thanks for posting when you have the opportunity, Guess I’ll just bookmark this site.
Greetings, I think your web site could be having internet browser compatibility problems. When I look at your website in Safari, it looks fine but when opening in IE, it has some overlapping issues. I simply wanted to give you a quick heads up! Besides that, wonderful blog.
You made some decent points there. I looked on the net for additional information about the issue and found most individuals will go along with your views on this website.
In case you produce other insurance, like auto insurance, including a renter’s policy by way of the same carrier may be a good idea.
Very good information. Lucky me I recently found your site by chance (stumbleupon). I’ve bookmarked it for later!
Organisations fascinated about bidding to host the occasion had till 31 July 2011, 13:00 GMT to submit their paperwork together with a bid price.
Providers and Amenities: Company events venues in White Plains have kitchen and professional chefs that may present wonderful catering options before your company occasions in White Plaines.
It has developed carbon offset system to scale back the carbon footprint and the damage executed to setting by the greenhouse gases.
He is survived by two daughters, Mrs.
Easy methods to import Cheap Brand New Laptops from the consolation of your property (this is one other enterprise alternative for good Nigerians).
They collaborated with a lot of the most outstanding Gothic Revival architects and were commissioned, for example, by John Loughborough Pearson to provide the home windows for the newly constructed Truro Cathedral.
Ward, Getahn. «HCA set to interrupt ground on North Gulch building».
In three blocks, cross a wide avenue and keep going.
At Resort Yellowstone, you may get away from all of it while nonetheless having it all.
William Guy Bales, 75, who grew up in Washita county north of Mr.
there are times that good public relations cannot be always achieved,
You are so cool! I do not suppose I’ve read anything like this before. So nice to find someone with genuine thoughts on this subject matter. Seriously.. many thanks for starting this up. This website is something that is required on the internet, someone with a bit of originality.
we have electrical fireplaces at home and we prefer it over conventional fireplaces.
I happen to be writing to make you be aware of of the fantastic encounter my friend’s princess encountered visiting yuor web blog. She learned so many issues, which include how it is like to have an amazing coaching mood to have many others very easily fully grasp specific complex subject matter. You undoubtedly did more than our expectations. Thanks for producing those powerful, trusted, informative as well as easy tips about the topic to Jane.
Way cool! Some extremely valid points! I appreciate you writing this write-up plus the rest of the site is also really good.
To take a look the status of the income tax give you back, visit the IRS . GOV web site from attempting to find the application inside google.
I am really loving the theme/design of your site. Do you ever run into any web browser compatibility problems? A small number of my blog audience have complained about my blog not operating correctly in Explorer but looks great in Firefox. Do you have any solutions to help fix this issue?
Hi there, You’ve done a fantastic job. I will definitely digg it and personally suggest to my friends. I am confident they’ll be benefited from this web site. Miss feather hair extensions
you possess a excellent weblog here! want to have invite posts on my weblog?
Came clueless, left worried. Thanks for the post. Im astounded by people who want to know the universe when its hard enough to find your way around Chinatown.
Excellent article. I am going through many of these issues as well..
Excellent goods from you, man. I have understand your stuff previous to and you are just too great. I actually like what you’ve acquired here, certainly like what you’re saying and the way in which you say it. You make it enjoyable and you still care for to keep it wise. I can not wait to read far more from you. This is really a wonderful site.
Many thanks for creating so good blog! i have book marked it and will be back!
An impressive share, I recently given this onto a colleague who was conducting a little analysis during this. And hubby the truth is bought me breakfast due to the fact I found it for him.. smile. So well then, i’ll reword that: Thnx for your treat! But yeah Thnkx for spending some time go over this, I’m strongly regarding it and really like reading regarding this topic. If you can, as you grow expertise, would you mind updating your website with more details? It can be highly helpful for me. Huge thumb up due to this blog post!
I’d like to visit your blog more often however recently it appears to be taking endlessly to come up. I go to from work, and our connection there is pretty good. Do you think the problem may very well be in your finish?
holy crap, chlaymdia is one of the worst disease that you could ever have. it is very very nasty.
Hi. i think that you should add captcha to your blog”
This website was… how do you say it? Relevant!! Finally I have found something that helped me. Appreciate it!
Hi, Neat post. There’s an issue along with your website in internet explorer, might test this? IE nonetheless is the market chief and a good component of other people will leave out your excellent writing because of this problem.
You’ve made many good items there. Used to do research online for the make a difference and found many people goes as well as with your blog site.
ehternet cables are still the ones that i use for my home networking applications..
Pretty useful article. I merely stumbled upon your internet site and wanted to say that I’ve very favored learning your weblog posts. Any signifies I’ll be subscribing with your feed and I hope you publish once additional soon.
We are told that the first three aliens have already been killed and that Four is on the run with his guardian to Paradise, Ohio.
I’m constantly invstigating on the web with regard to ideas that will support myself. Thx!
He lived at an unknown level in time before Star Wars: Episode I – The Phantom Menace and wrote a e-book titled The Bestiary of Darth Caldoth, which mentioned varied Sith warbeasts.
Early within the second half Leather-based acquired to the left byline, beat a defender and drove house an angled shot throughout the keeper to make it 2-0 (47 mins).
S’mores stands for «some extra.» Girl Scouts most likely invented these graham cracker sandwiches of melted chocolate and toasted marshmallow, back within the 1920s.
since i have been running my own busines at home, i have always been monitoring business news on the internet and cable television::
While searching on Dating I found your blog, there are some good posts here and I’ll be checking back
When I originally commented I clicked the -Notify me when new surveys are added- checkbox and now each time a comment is added I recieve four emails with the same comment. Can there be that is you’ll be able to eliminate me from that service? Thanks!
Excellent read, I recently passed this onto a colleague who has been performing a little research on that. And the man actually bought me lunch because I came across it for him smile So allow me to rephrase that: Appreciate your lunch!
I’m impressed, I have to admit. Truly rarely do I encounter a blog that’s both educative and entertaining, and without a doubt, you’ve hit the nail on the head. Your notion is outstanding; the pain is an element that not enough folks are speaking intelligently about. My business is happy that I stumbled across this in my search for something regarding this.
It’s perfect time to make some plans for the future and it is time to be happy. I’ve read this post and if I could I wish to suggest you few interesting things or suggestions. Perhaps you could write next articles referring to this article. I want to read more things about it! xrumer
Personally, I have found that to remain probably the most fascinating topics when it draws a parallel to.
They are positioned on the Sith planet Exegol, which is described in the movie because the «hidden world of the Sith».
There couple of fascinating points with time in this post but I don’t know if these center to heart. There’s some validity but I am going to take hold opinion until I explore it further. Excellent article , thanks and we want more! Added to FeedBurner likewise
Way cool! Some very valid points! I appreciate you writing this write-up plus the rest of the website is very good.
Each mission leads the Computer deeper into a morass of suspicion, false motives, paranoia and conspiracy involving the highest levels of government, the media and the navy-industrial advanced.
Except you reside within the darkest heart of darkness, with no web access, it’s the method to go.
I likewise conceive thus, perfectly written post! .
This sort of wanting to come to a difference in her or his lifestyle, initial generally Los angeles Excess weight weightloss scheme is a large running in as it reached that strive. weight loss
Hi there, just became aware of your blog through Google, and found that it is really informative. I am gonna watch out for brussels. I’ll be grateful if you continue this in future. Many people will be benefited from your writing. Cheers!
Aw, this is an exceptionally good post. In notion I must put in writing in this way additionally – spending time and actual effort to make a really good article… but what can I say… I procrastinate alot and also by no means often go done.
Hi, I think your site might be having browser compatibility issues. When I look at your blog in Opera, it looks fine but when opening in Internet Explorer, it has some overlapping. I just wanted to give you a quick heads up! Other then that, excellent blog!
When I originally commented I clicked the -Notify me when new comments are added- checkbox and now every time a comment is added I get four emails with the same comment. Is there any way you’ll be able to eliminate me from that service? Thanks!
Freezing noticed your blog post the other day and so i appear to have been studying it also on a consistent basis. You’ve got a loads of tips listed here i relish your thing inside the online store in addition. Keep up to date especially if they employment!
However anyways, to reply the query you do want to find out what it means to be able to talk or perceive language.
I realise this is off topic but while your site looks nice, it could be far better if you’ll be able to use lighter colors too in the design. This will encourage a lot more readers come to check it out more often!
I located your blog and find it really good stuff. Your aritcle writing is clear, precise and easy to comprehend. I’m going to look over more of your website. Look forward to more!
Seeing, the school of sight; additionally the mind’s eye, therefore knowledge, intelligence.