Es sabido que existen días y horarios más populares que otros al momento de republicar en las redes sociales. Por ejemplo los jueves son los días de mayor actividad en Twitter, mientras que los lunes y sábados presentan menos participación. Además debemos considerar que no todos nuestros seguidores siguen las mismas rutinas y costumbres diarias. Mientras algunos pueden revisar sus perfiles por la mañana, otros lo harán antes de acostarse por la noche; y así las posibilidades son infinitas.
Es importante tener en cuenta que cada una de nuestras publicaciones tiene un vida de aproximadamente 3 horas en Facebook. ¿Qué quiere decir esto? Que en el inicio de un usuario nuestro posteo es visible por ese período de tiempo. La única manera de que se extienda esta vida útil es que la publicación genere mucha participación, ya sea mediante Me gusta o recibiendo muchos comentarios. Como esto no siempre sucede, y son muy pocos los usuarios que ingresarán al muro de nuestra Fanpage, la única manera de que nuestro contenido llegue al mayor número de usuarios posible es republicándolo.
Cómo republicar?
- Repetir un mensaje 2 o 3 veces en el mismo día, con una diferencia de 4 horas. Esta opción es más recomendable para Twitter que para Facebook
- Repetirlo 2 o 3 veces en una misma semana, cambiando la franja horaria en la cual hacemos la publicación. Por ejemplo: si el original salió el lunes por la mañana, lo repetimos el miércoles a la tarde y el jueves por la noche.
- Siempre que la información no caduque o pierda validez podemos repetir ciertos contenidos a lo largo de extensos periodos de tiempo, como semestres o incluso de un año al otro.
En resumen
Es importante repetir las publicaciones para lograr el mayor alcance posible. La idea es identificar los horarios más importantes según los distintos públicos objetivos y realizar las repeticiones separadas temporalmente para no saturar a los mismos usuarios. Analizá tus resultados y experimentá para saber qué días se adecuan mejor a tus seguidores.
Y vos, ¿repetís tus publicaciones?, ¿qué horarios te resultan más efectivos? Escribinos!
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