¿Cómo usar Hashtags? 4 datos infalibles

Saber cómo usar hashtags es ideal para poder aprovechar esta excelente herramienta que nos ayuda a categorizar y distribuir contenido para mejorar el acceso que tenemos a ellos, pero además, utilizados de manera correcta, logran que nuestras publicaciones lleguen a más personas.

Desde sus inicios, Twitter popularizó las etiquetas y le dio visibilidad a esta herramienta, invitando así a otras redes sociales como Facebook e Instagram a implementarlos en sus plataformas.

Sin embargo, bien sea por desconocimiento del uso correcto o por no ver resultados deseados, perdieron popularidad y usabilidad, y en consecuencia, cada vez menos usuarios practicaban su uso.

No obstante, con la evolución del marketing digital y con la llegada de los creadores de contenidos en Instagram y TikTok, los hashtags retomaron fuerzas e importancia al momento de generar contenido e interacciones entre los usuarios.

Es por ello que en la actualidad, en todo manejo de redes sociales es imprescindible conocer cuáles son los más usados, cuáles son mejores para nuestras publicaciones, los hashtags más populares en nuestro rubro y cómo crear un mix que genere resultados positivos en nuestra estrategia de Social Media Marketing.

En este sentido, como agencia de marketing digital los estudiamos a profundidad y te contamos sus aspectos más importantes para convertirlos en tus amigos

1. ¿Por qué es importante saber cómo usar hashtags?

Las etiquetas son un aliado estratégico para nuestras campañas, ya que como te mencionamos anteriormente, te ayuda a llegar a personas que no te siguen y por lo tanto, pueden mejorar tu alcance.

De igual manera, te ayuda a realizar una escucha social efectiva. Mediante los hashtags podemos medir la competencia, qué está en tendencia, qué busca la gente, qué información genera interés, lo cual nos va a servir de gran apoyo para generar estrategias acordes al panorama actual.

Además, funcionan como un acceso rápido a la información y el contenido, lo que te permite unirte a conversaciones de tu interés y participar de forma activa en los temas de tendencia.

2. Tipos de hashtags

Hay dos grandes maneras de clasificarlos, los podemos categorizar por su volumen y por su función.

Según su volumen de uso:

Son hashtags que se categorizan según cuán populares son.

  • Pequeños: Son hashtags con menos de 300.000 publicaciones, se consideran de poco uso. Entre sus ventajas está que es fácil hacerse notar ya que no se genera tanta cantidad de contenido como en otros hashtags. Su desventaja es que al ser un hashtag pequeño pocas personas acceden a él, por lo cual se dificulta generar un alcance mayor.
  • Medianos: Tienen un promedio entre 300.000 y 1.000.000 de publicaciones, son los más escalables, más usuarios usan y acceden a contenido a través 
  • Grandes: Son los hashtags más usados, abarcando un promedio de 1.000.000 de publicaciones. Al ser usados con mucha frecuencia es más difícil lograr posicionarse en el top de contenido de estos hashtags.

Según su función:

Se categorizan según el rol que van a cumplir en nuestras publicaciones:

  • De marca o corporativos: Son aquellos que se utilizan con la finalidad de darle una identidad a tu marca, se crean por y para la marca. Recomendamos siempre tener un hashtag que defina tu marca, conviértelo en tu slogan.
  • De contenido: Son los utilizados para segmentar el contenido, es decir, si estás hablando de algún tema en específico, lo recomendable es elegir una etiqueta acorde a él.
  • De campaña: Son las etiquetas creadas para llevar a cabo una campaña publicitaria, las grandes marcas suelen utilizar mucho este tipo de hashtags para promocionar nuevos productos o servicios. Un ejemplo de esto fue la campaña realizada por Coca Cola en 2013-2014 llamada “Share a Coke”, en la que lograron aumentar aún más el alcance de esta a través del hashtag #ShareACoke (actualmente con más de 600.000 publicaciones).

3. ¿Cuáles usar?

Esta puede ser una de las preguntas más frecuentes cuando se trata de hashtags. Es común que se pregunten ¿Cuáles usar en Instagram? o ¿Cuáles son más populares en Facebook? Sin embargo, no existe una fórmula perfecta o etiquetas predefinidas que puedan potenciar nuestro contenido por sí solos.

Para crear un mix de hashtags ganador, es necesario tomar en cuenta diferentes aspectos, a continuación te contamos todo lo que debe tener un mix de hashtags para ser más efectivo:

  • Idea un hashtag para tu marca, hazlo corto y conviértelo en tu slogan, y úsalo para identificar todas tus publicaciones. 
  • Elige entre 8 y 10 etiquetas, eligiendo entre ellos hashtags pequeños, medianos y grandes. Este mix logrará que te posiciones mejor en cada uno de ellos.
  • Usa hashtags acorde a tus temas de contenido. De esta forma, lograrás llegar a más personas con intereses similares que pueden convertirse en una audiencia potencial.
  • No abuses, como te mencionamos anteriormente, usa entre 8 y 10 etiquetas, con ellos lograrás tu objetivo.
  • Haz una revisión cuáles son los ideales antes de usarlos, estudia qué contenido se genera en cada uno de ellos y qué tipo de usuarios suelen usarlos, de este modo sabrás cuáles son los adecuados para ti.
  • Y por último, cuida la ortografía, recuerda que de esta manera los usuarios buscarán el contenido.

4. Los SÍ y los NO de los hashtags.

  • No llenes tus publicaciones de hashtags. En este caso, “más” no significa “mejor”, ya que una gran cantidad de hashtags no te asegura un buen posicionamiento.
  • No uses solo hashtags en tendencia.
  • No elijas hashtags sin antes analizar su contenido o audiencia.
  • Agrega hashtags relacionados a tu marca o público objetivo a tu biografía, esto logrará posicionar tu perfil.
  • Elige hashtags acorde a tu contenido.
  • Crea una estrategia de etiquetas correspondiente a los objetivos de tu marca y estrategia de contenido.

De cualquier forma que elijas usar los hashtags, recuerda que todas las acciones que utilizamos para impulsar nuestras marcas en RRSS, parten de una buena estrategia de Marketing Digital, con objetivos claros y definidos. De este modo, lograremos emplear herramientas y acciones alineadas a nuestra meta.

Tenemos soluciones

En BROOBE contamos con un grupo de especialistas que llevan el manejo de redes sociales a otro nivel, creando estrategias que responden a tus necesidades para llevar tu marca al mundo digital de la mejor manera.

151 comentarios en «¿Cómo usar Hashtags? 4 datos infalibles»

  1. Hey there! Do you know if they make any plugins to assist with Search Engine
    Optimization? I’m trying to get my website to rank for some targeted keywords
    but I’m not seeing very good success. If you know of any
    please share. Appreciate it! I saw similar article here:
    Eco product

  2. And for a better look on the impression of towing and fuel mileage, turn to the subsequent web page for some actual-life situations., there are quite a lot of things that impression your fuel mileage when towing.

  3. The very next time I read a blog, I hope that it doesn’t disappoint me just as much as this particular one. I mean, Yes, it was my choice to read, but I really believed you’d have something helpful to say. All I hear is a bunch of crying about something that you could possibly fix if you were not too busy searching for attention.

  4. Right here is the right webpage for anyone who would like to find out about this topic. You realize a whole lot its almost tough to argue with you (not that I actually will need to…HaHa). You definitely put a fresh spin on a subject that has been written about for years. Excellent stuff, just excellent.

  5. An impressive share! I’ve just forwarded this onto a colleague who was doing a little research on this. And he in fact ordered me breakfast due to the fact that I found it for him… lol. So allow me to reword this…. Thank YOU for the meal!! But yeah, thanx for spending time to talk about this topic here on your internet site.

  6. Born to the royal family of the planet Serenno, Dooku was rejected by his household as an infant upon the discovery of his connection to the Pressure, which his father specifically feared and, as such, abandoned him after contacting the Jedi Order to return and take him to Coruscant.

  7. Nice post. I learn something new and challenging on sites I stumbleupon on a daily basis. It will always be exciting to read through content from other authors and practice a little something from other websites.

  8. Hi, I do believe this is a great blog. I stumbledupon it 😉 I am going to revisit yet again since i have book-marked it. Money and freedom is the best way to change, may you be rich and continue to help other people.

  9. Howdy! This blog post could not be written any better! Looking at this article reminds me of my previous roommate! He always kept talking about this. I’ll send this post to him. Pretty sure he will have a very good read. I appreciate you for sharing!

  10. Having read this I thought it was rather informative. I appreciate you spending some time and effort to put this content together. I once again find myself spending way too much time both reading and commenting. But so what, it was still worthwhile!

  11. Hello there! I could have sworn I’ve visited this blog before but after going through some of the articles I realized it’s new to me. Nonetheless, I’m certainly pleased I stumbled upon it and I’ll be bookmarking it and checking back often.

  12. Hey there! I just would like to give you a huge thumbs up for your great info you have here on this post. I am coming back to your blog for more soon.

  13. After I initially commented I seem to have clicked the -Notify me when new comments are added- checkbox and now every time a comment is added I recieve four emails with the exact same comment. Is there a way you are able to remove me from that service? Cheers.

  14. I seriously love your website.. Pleasant colors & theme. Did you build this website yourself? Please reply back as I’m looking to create my very own website and would like to know where you got this from or what the theme is named. Appreciate it.

  15. Good day. Very cool website!! Guy .. Beautiful .. Amazing .. I will bookmark your blog and take the feeds additionally…I’m glad to find numerous useful information right here within the article. Thanks for sharing.

  16. Hello there! I could have sworn I’ve been to this site before but after looking at a few of the posts I realized it’s new to me. Anyhow, I’m definitely happy I came across it and I’ll be bookmarking it and checking back regularly!

  17. Oh my goodness! a wonderful article dude. Thanks a lot Nonetheless We are experiencing problem with ur rss . Don’t know why Unable to join it. Possibly there is anyone getting identical rss difficulty? Anyone who knows kindly respond. Thnkx

  18. When I originally commented I clicked the -Notify me when new comments are added- checkbox and after this each time a comment is added I recieve four emails concentrating on the same comment. Possibly there is that is you may get rid of me from that service? Thanks!

  19. A fascinating discussion is worth comment. There’s no doubt that that you should write more about this topic, it may not be a taboo subject but typically people don’t discuss these issues. To the next! Many thanks.

  20. I’m impressed, I must say. Rarely do I encounter a blog that’s both equally educative and amusing, and without a doubt, you have hit the nail on the head. The problem is something which not enough men and women are speaking intelligently about. I’m very happy that I came across this during my hunt for something regarding this.

  21. I have to express some appreciation to the writer just for rescuing me from this type of dilemma. Just after looking out through the search engines and obtaining techniques that were not pleasant, I believed my life was over. Existing without the presence of answers to the issues you’ve sorted out through your entire guideline is a crucial case, as well as those which could have in a wrong way damaged my career if I hadn’t come across the website. The talents and kindness in touching all the details was very helpful. I don’t know what I would have done if I had not encountered such a point like this. I can at this point look ahead to my future. Thank you very much for the high quality and results-oriented help. I won’t be reluctant to recommend your site to anyone who needs guidelines about this matter.

  22. You lost me, friend. I mean, I assume I get what youre declaring. I understand what you are saying, but you just seem to have forgotten about that there are some other people within the world who see this issue for what it really is and might not agree with you. You may possibly be turning away many of folks who might have been followers of your web site.

  23. Youre so cool! I dont suppose Ive read anything like this just before. So nice to get somebody with original ideas on this subject. realy thanks for starting this up. this amazing site is one thing that is needed on the internet, a person with a little originality. helpful project for bringing something totally new to your world wide web!

  24. Can I just say such a relief to get one who in fact knows what theyre dealing with online. You actually know how to bring a difficulty to light and make it crucial. More and more people really need to check this out and can see this side of the story. I cant believe youre no more well-known simply because you definitely have the gift.

  25. I’m really enjoying the design and layout of your blog. It’s a very easy on the eyes which makes it much more enjoyable for me to come here and visit more often. Did you hire out a designer to create your theme? Great work!

  26. Hi, I do believe this is an excellent web site. I stumbledupon it 😉 I am going to return once again since i have bookmarked it. Money and freedom is the greatest way to change, may you be rich and continue to help other people.

  27. We learn from the BBC that «Braintree City have signed midfielder George Cole and former Cambridge United and Grimsby City defender Ian Miller. Ex-Cambridge captain Miller, 31, is twin-registered with Isthmian League Premier Division side Needham Market. Cole, 19, joins on non-contract phrases, having left Brighton in the summer season».

  28. After I originally left a comment I appear to have clicked on the -Notify me when new comments are added- checkbox and from now on every time a comment is added I recieve 4 emails with the exact same comment. There has to be an easy method you are able to remove me from that service? Thanks a lot.

  29. A powerful share, I just given this onto a colleague who was doing slightly analysis on this. And he in reality bought me breakfast because I found it for him.. smile. So let me reword that: Thnx for the deal with! However yeah Thnkx for spending the time to discuss this, I really feel strongly about it and love studying extra on this topic. If possible, as you turn into experience, would you mind updating your weblog with more particulars? It is extremely useful for me. Massive thumb up for this blog post!

  30. Aw, it was a really good post. In idea I would like to devote writing such as this additionally – taking time and actual effort to generate a great article… but exactly what do I say… I procrastinate alot and by no means appear to get something done.

  31. Oh my goodness! Incredible article dude! Thanks, However I am going through issues with your RSS. I don’t understand the reason why I am unable to join it. Is there anybody having the same RSS issues? Anyone that knows the answer will you kindly respond? Thanx!!

  32. The next time I just read a blog, I’m hoping it doesnt disappoint me as much as this one. Get real, Yes, it was my solution to read, but I personally thought youd have something fascinating to express. All I hear is really a bunch of whining about something that you could fix should you werent too busy seeking attention.

  33. You really make it appear really easy together with your presentation however I to find this topic to be actually one thing that I feel I would by no means understand. It seems too complex and extremely extensive for me. I’m taking a look ahead on your next put up, I will attempt to get the hold of it!

  34. Can I simply say what a comfort to find somebody that really knows what they’re discussing on the web. You actually understand how to bring an issue to light and make it important. A lot more people should look at this and understand this side of your story. It’s surprising you are not more popular given that you definitely have the gift.

  35. Intimately, the post is actually the sweetest on that worthw hile topic. I harmonise with your conclusions and also will certainly eagerly look forward to your incoming updates. Saying thanks will certainly not simply be enough, for the extraordinary clarity in your writing. I can perfect away grab your rss feed to stay informed of any kind of updates. Solid work and also much success in your business dealings!

  36. Now if there were some hint in phrases of this ilk that they’re, after all, only insider jargon, the technobabble of scientists’ pub talk, even (let’s be generous) the figments of Hollywood script writers, then complaints would possibly put on a greater than faintly ludicrous side.

  37. You’re so interesting! I do not think I have read something like this before. So wonderful to discover someone with unique thoughts on this topic. Really.. many thanks for starting this up. This web site is something that is required on the web, someone with a bit of originality.

  38. A fascinating discussion is definitely worth comment. There’s no doubt that that you should write more on this topic, it may not be a taboo matter but generally people don’t discuss such topics. To the next! Best wishes.

  39. When I originally commented I seem to have clicked the -Notify me when new comments are added- checkbox and from now on each time a comment is added I get 4 emails with the same comment. There has to be a way you can remove me from that service? Thank you.

  40. Hi, There’s no doubt that your website could possibly be having internet browser compatibility problems. When I take a look at your website in Safari, it looks fine however, if opening in I.E., it has some overlapping issues. I just wanted to provide you with a quick heads up! Other than that, great site!

  41. An outstanding share! I’ve just forwarded this onto a coworker who has been doing a little homework on this. And he actually ordered me dinner due to the fact that I stumbled upon it for him… lol. So let me reword this…. Thanks for the meal!! But yeah, thanx for spending the time to discuss this topic here on your site.

  42. Hi there! This blog post couldn’t be written much better! Looking through this article reminds me of my previous roommate! He continually kept preaching about this. I’ll forward this information to him. Fairly certain he’s going to have a good read. I appreciate you for sharing!

  43. This is the right webpage for anyone who would like to understand this topic. You realize a whole lot its almost tough to argue with you (not that I actually will need to…HaHa). You definitely put a new spin on a subject which has been discussed for years. Excellent stuff, just wonderful.

  44. An outstanding share! I’ve just forwarded this onto a co-worker who was conducting a little homework on this. And he in fact ordered me dinner because I stumbled upon it for him… lol. So let me reword this…. Thanks for the meal!! But yeah, thanks for spending the time to discuss this issue here on your web page.

  45. Having read this I thought it was very enlightening. I appreciate you taking the time and effort to put this information together. I once again find myself spending a lot of time both reading and commenting. But so what, it was still worth it.

  46. I blog often and I truly thank you for your content. This great article has truly peaked my interest. I’m going to bookmark your website and keep checking for new information about once a week. I subscribed to your RSS feed too.

  47. Next time I read a blog, Hopefully it does not disappoint me as much as this one. After all, I know it was my choice to read through, however I actually believed you would have something useful to say. All I hear is a bunch of complaining about something that you could fix if you were not too busy looking for attention.

Deja un comentario