3 Claves para mejorar tu sitio web

Muchas veces es mediante el sitio web que logramos un primer contacto con un potencial cliente, por eso este debe reflejar lo que somos como empresa.

Hoy en día tener un sitio web es una parte crucial en la estrategia de marketing digital de cualquier compañía y para poder brindar una imagen profesional, hay ciertos aspectos que no podemos dejar de considerar.

En un articulo anterior hemos hecho hincapié sobre la importancia del contenido que subimos a nuestro blog, y esto también es aplicable a nuestro sitio web. Hoy nos centraremos en la manera correcta de presentar estos contenidos, con el objetivo de mejorar la experiencia tanto para nuestros visitantes habituales como para los más nuevos.

Accesibilidad de la Información importante

Para captar rápidamente la atención de quienes nos visitan, debemos asegurarnos que la información más importante este más destacada y accesible. También debemos cerciorarnos que la navegación de la página sea sencilla e intuitiva, de manera que los usuarios puedan acceder de la manera más directa posible a las secciones que estén buscando.

Una manera de resumir esto seria citando «la regla de los 3 clics» que enuncia que todo usuario debería poder acceder a toda la información de la página en tan sólo tres clics desde la home o página de inicio.

Diseño en general

Para lograr un sitio atractivo hay ciertos aspectos a los cuales debemos prestarles atención:

  • Los anuncios; si los usamos en exceso la posibilidad de tener usuarios fieles se reducirá.
  • La manera de presentar los textos; tamaños de letra muy pequeños y poco contraste con el fondo dificultan la lectura y el consumo de los mismos.
  • Evitar que el sitio reproduzca automáticamente contenidos multimedia, tales como videos o música.

Interacción con usuarios

Para incentivar a la participación de los usuarios en el sitio web, es importante agregar los botones correspondientes a cada red social, para dar la posibilidad de compartir un artículo o darle «Like» a la página de una manera más directa, entre otros ejemplos. También aconsejamos invitar a los visitantes a comentar en ciertas secciones de su página o a inscribirse para la recepción de newsletters.

Tiempo de carga en el sitio web

Es importante también, asegurarnos que el tiempo en que tarda en cargar el sitio no sea demasiado extenso. Como bien sabemos, las personas consumen contenidos de forma cada vez más rápida, por lo que si un sitio web demora en cargar, es probable que el usuario descarte la idea permanecer allí y simplemente se vaya a buscar otro sitio web que responda a su necesidad de manera más inmediata.

Igualmente, es importante poder llegar de la misma manera a todos los usuarios independientemente del navegador que utilicen, también lo es abarcar los dispositivos móviles.

Conclusión

Estos son solo algunos puntos a tener en cuenta para la optimización de tu sitio web. Pero recordá que nada genera más desconfianza entre los usuarios que un sitio que no ha sido actualizado en mucho tiempo, es por esto que la actualización periódica es de vital importancia.

En BROOBE somos una agencia de desarrollo web y marketing digital que crea soluciones a medida para potenciar tu empresa. Solo contáctanos

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