En una entrada anterior nos hemos referido a la importancia de tener un blog corporativo, ahora nos enfocaremos en contarte cuál es la manera de escribir en un blog, para alcanzar los beneficios ya mencionados.
A la hora de escribir un buen post no existen fórmulas mágicas para posicionarlo pero sí podemos darte una serie de consejos para que uses a modo de guía en tus inicios en el blogging.
Títulos
Los títulos tienen doble rol, por una parte son los encargados de atraer al lector, de anunciar el tema del cual hablaremos. importantes para guiarnos en la lectura y por otro lado, utilizados correctamente pueden tener un peso importante para los motores de búsqueda.
Oraciones y palabras
Es recomendable no armar oraciones muy largas, ni párrafos muy extensos. También te aconsejamos que escribas de una manera un poco «informal y relajada», esto es sobretodo para favorecer la comprensión de los textos y mantener la atención del lector.
Sinónimos
Evita repetir muchas veces una misma palabra, hacé uso de sustantivos sinónimos al escribir en un blog. Actualmente, hay muchas herramientas online que te permiten encontrar sinónimos rápidamente, acá te dejamos una de ellas llamada Word Reference. Ahora bien, los únicos casos en los que es recomendable repetir una palabra, es cuando esta sea una «palabra clave». Con palabras claves nos referimos a las que usará un usuario en un motor de búsqueda a la hora de buscar información relacionada con nuestra entrada.
Categorías y Tags
Siempre categorizá y agregale tags a tus publicaciones para facilitar la búsqueda de estas. De esta forma, si un usuario está interesado en leer más acerca de determinado tema, puedes darle más opciones para leer en pocos clics y por supuesto, esto ayudará a aumentar su tiempo de permanencia dentro del sitio.
Enlaces
Hay dos tipos de enlaces, los internos y los externos. Al escribir en un blog es importante el uso de ambos, los internos haciendo referencia a otros artículos de nuestro blog y los externos para cuando mencionamos algún artículo que no es de nuestra autoría.
Imágenes y formateo de texto
Las imágenes son un factor muy importante al momento de escribir en un blog. Hacen a las entradas más atractivas visualmente. A la hora de elegir una imagen es importante que esta no tenga marcas de agua de otras páginas o usuarios, puesto que darían un aspecto des prolijo a toda la nota. Del mismo modo, es esencial que tengan buena resolución y tengan un peso bajo, así no afectarán el tiempo de carga de la página.
alt y title
Estos son atributos HTML que se les puede agregar a las imágenes, paso a explicar:
alt: Con esta tag HTML definimos el texto alternativo de las imágenes, que se muestra cuando la imagen no está disponible o para garantizar su accesibilidad.
title: Este atributo se puede utilizar tanto en imágenes como en enlaces, y es la encargada de ofrecer una descripción emergente (tooltip) de la imagen o enlace. Funciona en todos los navegadores.
Menciones
Si parte de la publicación no es de tu autoría, es bueno dar crédito al autor original. Podes citar otras fuentes poniendo los fragmentos de texto entre comillas y adjuntando al final de la entrada los links y referencias de las citas. Igualmente, si incluyes información proveniente de estudios o informes realizados por otras personas, es ideal que dejes el link directo al estudio, así las personas podrán acceder al estudio completo y complementar la lectura con él.
Conclusión
Al momento de escribir en un blog una nueva entrada los dos aspectos más importantes a tener en cuenta serán el contenido del texto y la prolijidad del mismo. Si logramos brindar información útil y de fácil comprensión, las personas volverán a visitar nuestro blog y podremos contar con visitantes regulares.
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