10 consejos para tener éxito en Twitter

Twitter se posicionó como una de las redes sociales más importantes y es elegida no solamente por los usuarios sino también por las empresas para poder difundir su negocio e incrementar la imagen online.

Armamos por eso un listado de los 10 consejos para tener éxito en Twitter.

Completar el perfil

En primer lugar, tenemos que tener completa la biografía para que los usuarios puedan tener una aproximación rápida de quiénes somos y a qué nos dedicamos u ofrecemos. Es importante que además de la imagen de perfil y portada, incluyamos la URL del sitio web, una dirección de correo electrónico y una breve descripción de la empresa con nuestro toque personal.

Interactuar y publicar contenido frecuentemente

Mantener el perfil activo es una de las claves para poder dar una buena imagen en Twitter y ganar seguidores. No dejes de dedicar tiempo a compartir contenido; twittear, retwittear, marcar tweets como favoritos, participar, conversar e interactuar, sin dejar de ser prudente.

Publicar contenido atractivo y útil

Además de realizar publicaciones relacionadas con los servicios o productos que ofrecemos, es importante que también se compartan contenidos que sean del mismo área pero sin promocionar nuestro negocio. Ser original con los contenidos que compartimos y la manera en que lo hacemos, es fundamental para producir interés en los usuarios, como también lo es generar conversaciones y responder a cada uno de forma personalizada.

Dar mensajes cortos y claros

Esta red social se caracteriza por permitir publicar de manera instantánea mensajes que no superen más de 140 caracteres. No veas esto como una restricción y adapta la forma y el contenido de lo que quieres publicar a Twitter.

Organizar los seguidores

Podemos establecer un orden en las cuentas que seguimos; creando listas y organizándolas por temática. De esta forma, de acuerdo al interés que tengamos en ese momento podemos buscar información para armar tweets, hacer RT de comentarios que nos hayan gustado, o marcarlos como favoritos. Otra opción interesante para mantener el orden es silenciar a aquellos usuarios que seguimos y no queremos dejar de hacerlo pero que preferimos que no ver su actividad en el timeline.

Incluir links a la web y a las demás redes sociales

Incluir en los tweets links que dirijan a las demás redes sociales y a la web nos ayudará a unificar y potenciar nuestras comunidades, y a generar tráfico al sitio.

Lo ideal es no utilizar URLs que sean muy extensas, por eso para reducirlas se pueden utilizar herramientas como Bitly que las transforma en pocos caracteres y además genera estadísticas sobre los clics.

Utilizar etiquetas para las palabras clave

Los hashtag, etiquetas o también llamados keywords aumentan la visibilidad de los tweets y facilitan a los usuarios la búsqueda de información sobre el tema utilizado. Es importante que a la hora de crear o armar hashtag se utilicen las palabras claves y sin excederse.

Mantenerse informado

Para poder twittear contenido interesante es importante mantenerse informado. Conocer los cambios que se producen en la tecnología y en la sociedad nos permiten estar atentos a las tendencias.

Analizar las estadísticas

El análisis de las estadísticas es algo fundamental para poder comprender nuestras debilidades y fortalezas; qué tweets generan más repercusión, qué horarios nos benefician más para hacer tweets.

Estos análisis nos permiten poder hacer modificaciones para mejorar, cambiar la estrategia de ser necesario y conocer nuestro público.

Estudiar el público

Conocer los intereses de nuestro público nos ayuda a saber qué contenidos ofrecerles para mantener su interés y en qué horarios utilizan más esta red social.

Conclusión

Twitter es realmente una oportunidad para mantener actualizada la identidad digital de un negocio, por permitir interactuar y conocer los intereses de sus seguidores. Estos son los consejos que nos parecieron más importantes para poder dar a conocer la personalidad de un negocio y comunicarse con los clientes a través de Twitter.

Si estás pensando en algún otro tip más, no dudes en decirnos!

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