Automation

Automation

email marketing tips

5 Effective tips on Email Marketing to boost your Ecommerce sales

Email marketing is a highly effective way to promote and sell products in ecommerce businesses. It allows businesses to reach out to a large audience, connect with potential customers, and build brand loyalty. In this blog post, we’ll give you 5 effective tips on email marketing to boost your sales in your ecommerce business and how to maximize your email marketing efforts. 5 tips on email marketing 1. Personalization Personalization is key to effective email marketing. According to a survey by Epsilon, emails with personalized subject lines are opened 29% more and have a higher click-through rate. Personalization can be ... Read more

Ignacio Moulia

•

4 min de lectura

ai chatbots

Business Intelligence

AI Chatbots: The Limits of Artificial Intelligence

AI chatbots have experienced an unprecedented boom in recent years. More and more companies are using AI to improve their efficiency and provide better customer service. When it comes to AI chatbots, we may all think of ChatGPT, a natural language processing neural network that broke all the molds. AI chatbots and the limits of artificial intelligence ChatGPT is an AI chatbot tool that allows companies to interact with customers more effectively, among other things. It works by analyzing natural language and generating real-time responses based on user input. This means that users can ask questions or solve problems more ... Read more

Ignacio Moulia

•

4 min de lectura

growth hacking marketing

Content Marketing

7 Growth Hacking Strategies You Must Know

Growth hacking is the process of experimenting with different strategies to identify and quickly unlock growth opportunities. It involves a combination of marketing, engineering, analytics, and product development to explore new ideas and maximize the potential of existing ones. If you want to learn more about the difference between Growth Hacking Strategies and Performance Marketing, click here. As a result, it has become an essential tool for businesses looking to grow their customer base and expand their reach. Let’s take a closer look at how growth hacking can help your business reach its goals. Growth Hacking Strategies We have solutions ... Read more

Ignacio Moulia

•

3 min de lectura

Business IntelligenceSEO

5 Digital Marketing Trends for 2023

As we look to the digital marketing trends, it’s important to understand which ones will shape the industry in the next few years. From artificial intelligence (AI) and augmented reality (AR) to voice search and influencer marketing, the landscape of digital marketing is ever-evolving. In this blog post, we’ll examine 5 digital marketing trends for 2023 that CMOs need to be aware of as they plan their 2023 strategies. 1) AI & Automation  Artificial Intelligence (AI) and automation have already become one of the most important digital marketing trends, but these technologies will become even more prominent in 2023. AI ... Read more

Ignacio Moulia

•

5 min de lectura

trends in artificial intelligence

Business Intelligence

Top 5 trends in artificial intelligence you need to know

As we move further into the 21st century, artificial intelligence (AI) is becoming more and more prevalent in our lives. From the voice-activated assistants in our homes to the increasingly sophisticated chatbots we interact with online, AI is slowly but surely becoming a part of our everyday lives. As AI continues to evolve, it’s important for businesses to stay on top of the latest trends in artificial intelligence so they can adapt and incorporate AI into their marketing strategies. Five top trends in artificial intelligence that you need to know about: 1. Increased Personalization One of the most significant trends ... Read more

Ignacio Moulia

•

3 min de lectura

web traffic by site

WebsiteSEMSEO

Web Traffic by site fallout

Over the past few weeks, you may have noticed a dip in web traffic by site. While this dip may be concerning, there’s no need to panic just yet. In this blog post, we’ll take a look at some of the possible reasons behind the dip and what you can do to mitigate the effects. Organic Search in Web Traffic A website is only as good as the traffic it generates. In the past, businesses have been able to rely on organic search results and web directories to bring visitors to their site. However, with the recent changes in Google’s ... Read more

Ignacio Moulia

•

4 min de lectura

business intelligence in marketing

Business Intelligence

Business Intelligence in marketing

Business intelligence in marketing is a term that is often thrown around in business circles, but what is it exactly? And more importantly, how can it benefit your ecommerce website? In short, business intelligence is the process of turning data into insights that help you make better decisions. By making use of BI, you can gain a competitive edge, improve customer satisfaction, and boost your bottom line. What are the advantages of business intelligence in marketing? There are many ways in which business intelligence can benefit your ecommerce website and at BROOBE we would love to give you an overview. ... Read more

Ignacio Moulia

•

5 min de lectura

omnichannel marketing

EcommerceWebsite

Omnichannel vs Multichannel: which suits your business?

If we were to take its name as a reference, we could say that Omnichannel Marketing is any action to promote a product or service that is replicated in different communication channels. However, we will find out that it is much more than that. Omnichannel: what is it? It is no longer news that every digital marketing action today is aimed at our users, and omnichannel marketing is no exception. We could confidently say that omnichannel marketing puts users at the center while managing communication with them in a comprehensive way through multiple channels (both online and offline). Today, users ... Read more

Ignacio Moulia

•

5 min de lectura