Industry
Pharmaceutical
Duration
2019
–
Present
Services provided
Web Development | Social Networks | UX/UI Design | Web Management
We developed from the ground up the website and social networks of the Argentine Chamber of Medicinal Specialties, structuring content and creating landing pages to turn the platform into a key resource for professionals and the public.
Starting point
When CAEME contacted us, it did not have a website or active social networks. Its main objective was to achieve brand recognition and positioning. We applied Inbound Marketing strategies focused on branding and positioning with very good results in a short time. We executed actions designed to expand both the reach and the growth of their community in social networks.
Strategy
We developed a content and SEO and SEM positioning plan for social networks and for the website, focusing on a comprehensive communication strategy that responds to the key pillars and guidelines of CAEME, in all its digital communication channels.
Content
We design and produce content that reflects CAEME’s objectives, with variety and quality. From interviews, infographics, and web notes to web badges, reels, animated videos, and streaming broadcasts, each piece is designed to educate and connect with the audience.
SEO / SEM
We developed SEO strategies for the website and social networks, and also designed advertising campaigns that increased CAEME’s visibility, reaching key audiences within the health sector.
Metrics
Since the beginning, there has been a sustained growth in the number of users reached and visits to the website, experiencing a peak during the years 2020 and 2021 related to the content of interest generated during those years in relation to health issues.
Numbers over the years
CAEME’s social media community currently has a reach of +30,000 users interested in health, technology and pharmaceutical industry news.
Results
Today, CAEME’s community has grown significantly, generating new users every month who see CAEME as a voice of reference in health issues.
Last year’s website numbers:
+ 36 M visits
78,8% of visits were from new users
547 K entries in the most visited web content
This growth is driven by the campaigns developed during the year, which contribute to positioning key health issues, generating greater visibility and encouraging the active participation of the community.