Industry
E-commerce
Duration
2024
–
Present
Services provided
SEO | SEM | Reporting | Design | Consultancy | Consulting
Casa Natalia approached us with the mission of improving their search engine positioning and developing an effective brand design strategy that would generate a connection with their target audience.
Starting point
With +30 years of experience in the industry, Casa Natalia had no web presence or search engine optimization before working with Broobe, nor did it have a search marketing strategy or results measurement.
We complement product optimization with the production of content for your blog within the website.
Leandro Padula
Team Marketing
Strategy
Measurements
Analysis tools such as Clarity, Google Analytics 4, Matomo and Search console were configured.
Optimization
We perform an integral optimization of the products in stock in the web store, taking advantage of the data obtained through these tools.
SEO / SEM
We launch SEO and SEM campaigns to boost the store’s positioning in search engines. In addition, we complement product optimization with the creation of content for your blog, in order to expand your reach and offer customers valuable information about leather goods manufacturing.
Metrics
Thanks to ongoing site optimizations and Paid Search strategies, organic traffic from search engines grew by 29%, while paid traffic increased by 53.8%.
Traffic channels vs. previous period
overall performance vs. previous year
Click
341
38.1%
Prints
62.897
103.5%
Results
The implementation of Paid Search (SEM) campaigns and website optimization (SEO) resulted in a significant increase in orders, with an average of 35 orders per month in the first 6 months of 2024 and 77 in the last 6 months of the same year.