Industry
Beauty / Aesthetics
Duration
2018
–
2022
Services provided
SEO | Reporting
VICHY Mag, VICHY’s digital skin care and wellness magazine, needed to improve its SEO positioning in key Latin American markets.
Starting point
VICHY Mag did not have a content optimization strategy or good search engine positioning in Mexico, Argentina, Colombia, Chile, Central America and Uruguay. Nor did it generate content adapted to the particularities of each region, which limited the connection with its audience in these markets.
Strategy
We designed and executed an SEO plan focused on the main LATAM markets. Through results monitoring and a content positioning strategy, we improved the website’s organic and general metrics. Since the target covered different countries in the region, specific strategies were created for each one, adapted to their products and cultural particularities.
In addition, we developed dozens of country-segmented contents, targeted to Vichy Mag’s audience and focused on skin care topics.
Metrics
In less than 2 years we achieved:
50% increase in the average order intake in 2024
24.29% increase in the average time of user visits on the website
27.78% drop in website bounce rate
Results
The number of sessions increased and the bounce rate decreased, confirming that the SEO content strategy attracted new audiences and effectively connected with the target audience. In addition, the average time of visit increased, which shows that the content not only generated traffic to the website, but also proved to be useful and interesting for users.